Marketing Manager
Gaia HerbsAbout the role
About the Role
We're looking for a resourceful, driven Marketing Manager to facilitate the execution of marketing assets across two of our core brands. This is a role for someone who thrives in a high-output environment, can manage a wide breadth of work without losing focus on quality, and takes real pride in producing polished, high-quality work. You'll touch everything from digital graphics to patient-facing materials, working cross-functionally with our education and sales teams to bring our brand to life at every touchpoint.
We're an established company with a lot of ground to cover, which means this role offers real variety, visible impact, and the satisfaction of seeing your work in market quickly. If you're the kind of marketer who can juggle a compelling sales brochure, a refined Amazon listing, and an email campaign all in the same week and make each one look like it had your full attention, we want to talk.
What You'll Do
- Brand Asset Creation: Develop and manage digital and print marketing materials for both the Flo and PRO product lines, maintaining brand consistency and quality across every piece.
- Amazon Content Management: Own and optimize Amazon product listings, A+ content, and imagery to drive conversion and protect brand integrity on the platform.
- Email Marketing: Build and execute email campaigns from concept through deployment, writing compelling copy and collaborating on design that resonates with our audience.
- Sales Brochures and Professional Protocols: Partner with the education team to develop and execute sales collateral and professional protocol materials that equip our sales team and speak credibly to healthcare professionals.
- Patient Brochures: Create clear, accurate, and engaging patient-facing education materials that reflect our brand voice and build consumer trust.
- Box Stuffers and Packaging Inserts: Concept and produce on-brand box stuffers that enhance the customer unboxing experience and reinforce product value.
What We're Looking For
- 2 to 5 years of experience in marketing, brand management, or content production, ideally in the VMS, nutraceutical, or wellness space.
- Proven ability to manage multiple projects simultaneously without dropping the ball on quality or deadlines.
- Experience with Amazon Seller Central or Vendor Central and an understanding of what makes content convert.
- Strong copywriting skills with an eye for design. You know what "on brand" means and you can execute it.
- Comfortable working with cross-functional teams including sales, education, and external creative partners.
- Self-directed, organized, and able to prioritize well across multiple projects without waiting to be told what's next.
- Detail-oriented with a strong sense of ownership over the quality and accuracy of your work.
Bonus Points
- Background in healthcare, dietary supplement, or regulated product marketing.
- Familiarity with FDA/FTC guidelines for health and supplement claims.
- Experience working with or selling into professional and clinical channels such as practitioners, physicians, and wellness clinics.
Why Join Us
We're an established company with a lot of ground to cover and a team that genuinely cares about the products we put into the world. We move at a pace that keeps things interesting. You'll have real ownership over your work, the chance to collaborate across functions, and the satisfaction of seeing your efforts in market quickly. If you're looking for a role where you can make a meaningful contribution and grow alongside a brand that's making a difference in people's health, this is it.
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