Manager, Social Media and Influencer Marketing

Manager, Social Media & Influencer Marketing 

About Us: 

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.  

vineyard vines was founded on a state of mind that Every day should feel this good.  

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.  

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.  

Our team is our family, and we'd never have grown to where we are today without them.  

We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.  

Overview:

We are seeking a creative, strategic, and highly organized Social Media Manager to take ownership of our brand’s social media presence. This role will focus on content strategy, creation, social media management, and community engagement to drive brand awareness, audience growth, and engagement across all social platforms. The ideal candidate is an expert in social storytelling, understands platform-specific best practices, and can seamlessly blend creative content with data-driven insights to optimize performance. You will work closely with the creative, marketing, and e-commerce teams to develop and execute social strategies that enhance brand visibility and foster community engagement.

Key Responsibilities:

• Develop, curate, and manage high-quality content (imagery, video, copy) for social media channels, ensuring alignment with brand voice and visual identity.
• Plan, create, and execute organic and paid social campaigns that support brand initiatives, product launches, and seasonal storytelling.
• Work with the creative team, designers, and photographers to produce compelling visuals, reels, and short-form video content.
• Maintain a social content calendar, ensuring timely and relevant posts across all platforms.
• Write engaging and on-brand copy for captions, stories, and posts, tailored to platform nuances and audience preferences.
• Manage and maintain all social media accounts, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms as relevant.
• Monitor and actively participate in real-time engagement (comments, DMs, tags), fostering community interactions and brand loyalty.
• Respond promptly to inquiries, comments, and feedback, ensuring a positive and engaging community experience.
• Identify and cultivate brand advocates, encouraging user-generated content
• Identify and foster meaningful relationships with influencers for reach and content partnerships that will elevate both brand perception and awareness.
• Develop and execute strategies to grow social followings and engagement across all platforms.
• Stay ahead of trends, algorithm changes, and platform updates, adjusting strategy accordingly to maximize organic reach and engagement.
• Collaborate with the paid media team to align organic social efforts with paid campaigns, optimizing performance and audience targeting.
• Track, analyze, and report on key social media metrics, providing insights and recommendations to improve performance.
• Utilize analytics tools (Meta Business Suite, Google Analytics, TikTok Insights, etc.) to dentify trends and opportunities to refine content strategy, drive engagement, and improve ROI.
• Work closely with marketing, creative, PR, and e-commerce teams to align social content with broader brand initiatives.
• Partner with the customer experience team to ensure seamless communication and bra