Lead Digital Customer Growth – GTM Strategy

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX or Bothell, WA

Role Overview:
As a Lead Digital Customer Growth Strategy, you will play a pivotal role in driving AT&T’s digital customer growth across a diverse portfolio of products and strategic initiatives. This position offers the opportunity to work on high-impact projects, partnering with cross-functional teams to shape and execute digital strategies that accelerate customer acquisition, engagement, and retention in both new and established markets. The ideal candidate will bring strong business acumen and a holistic understanding of digital ecosystems, enabling them to identify growth opportunities, optimize execution, and support AT&T’s larger business objectives.

Reporting to the AVP of Digital Strategy, you will operate as a connector, strategist, and executor—bridging product concepts, digital campaign planning, and customer experience to deliver measurable business results.

Key Responsibilities:

• Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T’s digital channels.
• Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities
• Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance.
• Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies.
• Monitor, analyze, and report on digital performance metrics, using insights to optimize future initiatives and drive continuous improvement.
• Champion digital innovation and best practices, keeping AT&T at the forefront of customer-centric growth strategies.

Qualifications:

• Bachelor’s degree in Business, Marketing, Digital Strategy, or a related field.
• 7+ years of experience in digital growth, product marketing, strategy consulting or GTM roles within digital-first organizations.
• Demonstrated ability to work across digital campaigns, content strategy, customer experience, and business operations.
• Strong business/financial acumen and analytical skills, with proven experience driving business results through digital initiatives.
• Excellent communication and cross-functional leadership abilities.
• Experience in telecom, SaaS/subscription products, or related fields preferred.
• Familiarity with agile frameworks and a fast-paced, results-driven culture.

Desired Outcomes:

• Successful execution of growth initiatives that contribute to AT&T’s objectives.
• Improved digital readiness and performance for new and evolving products.
• Cohesive, data-driven digital growth strategies that enhance customer acquisition and engagement across all channels.

Key Traits:

• Strategic thinker with a strong operational focus and a passion for digital innovation.
• Effective connector and communicator across business, technical, and creative teams.
• Proactive, collaborative, and adaptable, with a track record of driving results in complex, cross-functional environments.

Our Lead Digital Customer Growth, Product Go-to-Market Strategy earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility