Jobs and Careers

Product Marketing Manager (General)

United States, United Statesfull_timeVerifiedPosted 18 Oct 2024

About the role

Job Overview: The Product Marketing Manager (PMM) will be responsible for the messaging, marketing, and go-to-market launch process for their portfolio of products. The PMM will develop a deep knowledge of the market, our customers, and the competitive landscape. The PMM will also work cross-departmentally to ensure alignment across marketing, sales, and product stakeholders. Key Responsibilities:

Develop value-based product messaging that resonates with customers and nests in our company, persona, and solution positioning.
Own marketing’s role in product launches, demonstrating exceptional execution and project management. Partner with product strategy to create value-based positioning, impactful collateral, and success metrics for each launch.
Deeply understand our customers and lead the company in translating the voice of the customer into core product messaging.
Develop and own core product collateral, including factsheets, brochures, videos, website copy, self-guided demos, case studies, sales decks, and infographics.
Work collaboratively with customer marketing to ensure messaging consistency across retention, relationship, upsell, and migration motions and develop collateral to support customer campaigns.
Partner closely with demand gen to build new logo and cross-sell campaigns that target market problems and drive buyer urgency.
Conduct research and partner closely with internal SMEs to develop expertise in market trends and industry shifts to establish the company as a thought leader in our space.
Continually build knowledge of the competitive landscape and maintain relevant, insight-rich battlecards for sales.
Lead cross-functional meetings to ensure alignment across sales, marketing, and product.

Requirements:

Bachelor’s in business, marketing, or communications
5+ years marketing experience, with 2-3 in product marketing specifically
Experience with inbound and outbound marketing and advertising (Examples: email, social media, SEO, SEM, ad placement, direct mail, trade shows and conferences)
Strong written and verbal communication skills
Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.

Physical Requirements:

Able to work at a computer and monitor (sitting and standing) for extended periods
Ability to lift 25Lbs
Able to work additional hours during the week after hours and on the weekend with 24-7 on-call status
Able to travel frequently and efficiently across a large geographic territory, with little down-time between periods of travel
Able to lift at least 50 pounds of weight (non-typical but necessary for tradeshow setup)
Ability to reason, judge, compare, calculate, evaluate, and critique such information as written materials, numerical data, responses to customer needs, and/or other work-related activities.
Ability to interact with employees and leaders on sensitive subjects and appropriately disagree and/or challenge a situation.
Ability to complete work in an acceptable timeframe; manage various detailed tasks and responsibilities simultaneously and with accuracy to meet deadlines, goals, and objectives; satisfy internal and external customer needs related to the job.
Ability to operate telephone equipment and respond to calls and in-person inquiries.
Ability to move about the office with occasional reaching and bending
Ability to use a keyboard and computer. This requirement involves reading the screen and keying/typing information.
Ability to travel by auto or commercial transportation up to 20% same day and overnight to carry out essential responsibilities.
Ability to speak and make presentations to individuals or groups on technical subjects related to the job.

This position will remain open until November 1, 2024 at 5:00. We encourage you to apply promptly as applications will be reviewed on a rolling basis, and the posting may close earlier if a suitable candidate is found. Join us in our mission to empower local government and communities through technology—your next opportunity starts here!