Vice President, Marketing and Strategic Communications

Job Profile Summary

Broward College is searching nationally for a new Vice President of Marketing and Strategic Communications. We seek an extraordinary leader to join an exceptional institution. The individual selected for this leadership role will thrive in a culture that pursues excellence while maintaining the highest level of respect for each other as colleagues, someone who embraces our responsibility to serve each other, our students, and our community.

The Vice President of Marketing and Strategic Communications reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion.

  

Key Responsibilities:

Strategic Planning & Implementation

Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.

Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.

Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.

Routinely examine the market to address key questions, including:

• What's the current and future state of the market landscape?
• Who makes up our student population in terms of demographics and psychographics?
• Which programs attract the most enrollments, and what drives their popularity?

Designs, manages, and reports outcome measurements for each initiative. Provides strategic plans to meet initiatives. Reviews site analytics and recommends strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.

Provides strategic direction and leadership for college-wide marketing and communications, including, but not limited to, branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.

Understands and embraces the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.

Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.

Understands crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system.)

Team Leadership & Development:

Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.

Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

Qualifications:

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.
• An equivalent combination of education and experience may be considered.

Broward College Cultural Attributes:

• Care for People – Leaders who Care for People are approachable and available to their teams, create an environment of appreciation, provide support and coaching for their team members’ careers and skill development, and treat everyone with respect and dignity, regardless of an individual’s position, point of view, or background.

• Character – A leader’s character is expected to be ethical, fair, compassionate, and respectful of others. Demonstrates a willingness to acknowledge their own errors