Channel Relationship Marketing Manager

About Inhabit

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com. 

Job Description Summary

We are seeking a dynamic and results-driven Channel Relationship Marketing Manager to develop and execute strategic marketing programs that drive growth through our channel partners. This role will be instrumental in fostering strong relationships with our partners, enabling them to effectively market and sell our products and services. The ideal candidate will possess a blend of marketing expertise, strong communication skills, and a deep understanding of channel partner dynamics.

What You’ll Do (Functions & Responsibilities)

• Channel Partner Relationship Management:
  • Build and maintain strong, collaborative relationships with key channel and integration partners across our PMS and Services division.
  • Serve as the primary point of contact for marketing-related inquiries and support.
  • Conduct regular partner meetings to review performance, identify opportunities, and address challenges.
• Marketing Program Development and Execution:
  • Develop and implement comprehensive channel marketing programs, including co-marketing campaigns, joint promotions, and incentive programs.
  • Create and distribute marketing collateral, sales tools, and training materials to support partner marketing efforts.
  • Manage and optimize partner marketing budgets.
• Performance Tracking and Analysis:
  • Track and analyze the performance of channel marketing programs, providing regular reports and insights.
  • Identify key performance indicators (KPIs) and develop strategies to improve results.
  • Monitor market trends and competitor activity to identify opportunities and threats.
• Channel Enablement:
  • Develop and deliver training programs to educate partners on our products/services and marketing best practices.
  • Create and maintain a partner portal with resources, tools, and information.
  • Facilitate communication and collaboration between partners and internal teams.
• Collaboration:
  • Work closely with sales, product marketing, and other internal teams to align channel marketing strategies with overall business objectives.
  • Collaborate with partners to develop joint business plans and marketing initiatives.
  • Work with the sales team to ensure proper sales enablement through the channel.