PR and Media Relations Senior Manager, US

Company Description

We believe in the power of ingenuity to build a positive human future. 

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. 

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life

Job Description

The US PR and Media Relations team is currently hiring a PR and Media Relations Senior Manager, US to join us on a 7-month contract. Our team is responsible for the implementation of strategic PR initiatives to build PA’s profile with national and specialist media in PA’s target sectors and services in the US.

As a successful candidate, you have the ability to understand the role of media relations within the wider communications mix and drive successful results aligned to business objectives and campaigns. The right candidate will influence and inspire confidence at a senior level in PA and comfortably sell ideas to journalists. You also have strong relationships across the US business media and good networking skills to develop new relationships among target media.

Due to the busy and highly demanding nature of the role, the right candidate will be a high-energy PR manager who can work to deadlines, multi-task and prioritize their workload. Being a self-starter is vital and you must have the tenacity, drive, and initiative to manage PA’s variety of internal and external stakeholders.

The role includes but is not limited to:

• Market knowledge: Identify and understand the US media landscape, its requirements and PA's ability to exploit these. Identify key target journalists and maintain relationships
• Go-to-market PR execution and strategy: Work with sector and service marketing teams and consultants to design, deliver and evaluate a programme of creative, responsive, and news-driven PR which is both tailored for the US and aligned to global PR strategies. Support the Global Head of PR to develop PR strategy and promote PA brand through PR opportunities. Manage inbound enquiries, report coverage and handle any issues
• Digital and social media strategy: Be across digital media, new podcasts, evolving online targets and the social space. Manage social media updates, engage with journalists, and promote PA via LinkedIn
• Content creation and editing: Critically review and edit media content including pitches, press releases, and thought leadership. Write compelling pitches, media submissions and press releases
• PR agency and corporate support: Be the day-to-day point of contact for our PR agency support, ensuring they're leveraging PA content effectively, generating strong ideas, and having productive conversations with our experts. Support the Global Head of PR with corporate matters as needed

Qualifications

• We are looking for an established PR manager with a minimum of 5 years’ media relations experience and a strong track record in energy & utilities, transport, healthcare & life sciences – including subject matter expertise in at least one of these core sectors – or professional services.
• You have experience using research and thought leadership for PR campaigns and will be able to identify, adapt, and write content that will appeal to the media. You have a track record of delivering tangible media results across national, trade, and broadcast media as well as podcasts.
• We require a candidate with the ability to understand the role of media relations within the wider communications mix to drive results.
• The candidate must be able to critically review and edit content, restructure, and produce clear, compelling narratives.
• Degree level or equivalent
• Preference for accredited PR/communications qualification

We’re looking for you to demonstrate:

• Excellent writing skills
• Strong pitching skills
• Strong communications skills
• Ability to develop strong relationships
• Leadership of substantial cross-functional projects
• Willingness to learn and continue development
• Up to date with evolving AI capabilities and how to apply them responsibly within PR.

Additional Information

Hybrid working - our approach is