Marketing Specialist, Canning Thoracic Institute, Full-time, Days (Hybrid)

Company Description

At Northwestern Medicine, every patient interaction makes a difference in cultivating a positive workplace. This patient-first approach is what sets us apart as a leader in the healthcare industry. As an integral part of our team, you'll have the opportunity to join our quest for better healthcare, no matter where you work within the Northwestern Medicine system. At Northwestern Medicine, we pride ourselves on providing competitive benefits: from tuition reimbursement and loan forgiveness to 401(k) matching and lifecycle benefits, we take care of our employees. Ready to join our quest for better?

Job Description

The Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Marketing Specialist is an important individual contributor to Marketing.  They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi-task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM.

Responsibilities:

• Partner with Marketing and The Canning Thoracic Institute leadership to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance The Canning Thoracic Institute’s strategic plan and business objectives.
• Partner with Outreach Program Manager to create marketing material necessary for outreach events hosted by The Canning Thoracic Institute
• Works with agency or internal partners to develop and execute reputation building and marketing tactics (advertising, digital marketing, content creation/assessment, event management/sponsorship, email content, physician targeted campaigns).
• Create and maintain digital content on NM.org and other websites.
• Completes competitive activity analysis and makes recommendations.
• Serve as main coordinator for social media content planning and execution.
• Develop and implement social media strategies and programs across our brand channels, including: Facebook, Twitter/X, Instagram, LinkedIn, Pinterest, and TikTok.
• Moderate all channels in line with brand and voice guidelines.
• Review and analyze social analytics and generate reports.
• Strategy development
• In-app social media design knowledge (ex: Instagram Reels and Stories, carousel posts, music overlay, trending sounds, transitions, native copy features, hashtags, polls, emojis, GIFs, stickers, etc.)
• Graphic design expertise (ex: Canva, Adobe, Photoshop, etc.)
• Deep understanding of multiple social media platforms
• Staying on top of emerging social media trends
• Cross-team collaboration and organization
• Project management tools (ex: WorkFront)
• Confidence in front of clinical leadership
• Familiarity with social media KPIs
• Strong filming/camera operator experience, including framing, lighting and audio capabilities
• Editing using Premiere & After Effects
• Strong interviewing skills
• Solid understanding of storytelling and script writing/assembling
• Social media copy writing experience

Qualifications

Required:

• Bachelor’s degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.

Preferred:

• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client-side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.

Additional Information

Northwestern Medicine is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.