Senior Product Marketing Manager

<p>At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.</p> <h3><strong>WHAT YOU'LL WORK ON</strong></h3> <p>Qualia is looking for an experienced Senior Product Marketing Manager to lead the go-to-market strategy for one of our fast-growing product lines. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product/feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with many cross-functional teams, including but not limited to Product, Sales, Marketing, and Customer Success.&nbsp;</p> <h3><strong>RESPONSIBILITIES</strong></h3> <ul> <li>Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns</li> <li>Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences</li> <li>Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of our products</li> <li>Partner with sales teams to develop effective tools, training, and content that empowers them to communicate the value of our products to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success</li> <li>Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally</li> <li>Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy</li> </ul> <h3><strong>YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH</strong></h3> <ul> <li>Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS&nbsp;</li> <li>Proven experience in go-to-market planning, product launch execution, and creating compelling content</li> <li>Exceptional verbal and written communication skills with an ability to translate conc