Marketing Manager, Offer Management

Description

4Patriots, LLC is a nationally recognized direct-to-consumer brand that specializes in self-reliance products. The company’s offerings are concentrated in the RV & camping, emergency preparedness, and natural health & wellness markets… and help customers enjoy the peace of mind that comes from being ready for what life may bring, while also supporting veterans and military families through charitable giving.

4Patriots is a growth-minded company that empowers great people to do their best work. Employees enjoy excellent benefits, prioritized work-life balance, and a hybrid work environment; Nashville-area employees work in the office 3 days a week. If you thrive in a fast-paced, results-driven environment that rewards accomplishments, look no further. Your contributions, sound decisions, natural curiosity and results will be rewarded through continued professional development opportunities. Living our core values is non-negotiable; you treat others with respect and dignity and expect it in return. Fostering an environment of transparency and authenticity, where one can bring one’s whole self to work, and where differences are celebrated, comes naturally to you. Finally, working in an environment where you are appreciated and valued is an important factor in your work life.

The Marketing Manager, Offer Management’s mission is to deploy / optimize high-converting sales funnels and own an influential product category from start to finish, including launching new products on a national scale, all while using data to make decisions. Part marketing strategist and part project owner, the Marketing Manager works like an “alchemist”— leading across teams to transform ideas, data, strategy, creative assets and talent into actionable opportunities, successful product launches, product-line growth, and impactful marketing optimizations.

Company Core Values:

1. Get the important stuff done - We look for individuals who strive to have a deep understanding of their role and how their work connects to their team and the company at large and how to organize their priorities to drive business value in the right ways.
2. Actively and eagerly seek to learn, improve, and grow - We look for individuals with intellectual curiosity and a questioning mindset.
3. Ask questions and use data to make decisions - We look for individuals who take in evidence, organize information from multiple sources, derive meaning from it, and make critical decisions quickly.
4. “We” not “I” - We value knowing how to cooperate with peers and leaders to help the team achieve its goals.
5. See the glass half full - We look for individuals who take ownership of their role and demonstrate enthusiasm, excitement and passion for their work.

Attributes:

• You advocate for ideas you believe in; you back them up with results and data
• You enjoy optimizing marketing KPIs & know how to make those numbers grow
• You juggle several high-stakes projects at a time without breaking a sweat
• You’re a proactive problem-solver, finding ways to work around speed bumps, keep projects on target, and turn challenges into opportunities
• You are able to think strategically, including prioritizing work and effort based on impact to the business
• You’re an optimizer; you avoid making the same mistake twice
• You like people -- you work collaboratively in a fast-paced group of high performers
• You take pride in helping the team be successful

Primary Responsibilities:

The 4Patriots Marketing Manager, Offer Management is a critical part of the Marketing Team. As an emerging leader, they drive forward some of the company’s most impactful objectives and work cross-departmentally to drive sales and refine processes.

In this role, you’ll blend marketing strategy and project-management know-how to launch and optimize product offers and develop one of 4Patriots’ key product lines.

As you learn the business, you’ll grow your understanding of marketing analytics, develop the context you need to impact marketing KPIs, and design work processes for 4Patriots teams. You’ll learn from other marketing leaders in an environment that supports and rewards self-improvement. You’ll have the unique ability to work directly with executives and leadership from all teams, creating opportunities for mentorship and career growth. 

As a marketing strategist, you will…

• Take ownership of offer creation and marketing performance; monitor KPIs, develop strategies for optimization & manage any related projects to completion
• Lead a product category as part of a cross-functional team in order to a