Senior Director/ Director, HCP Professional Promotion Marketing

Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.

Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.

Legend Biotech is seeking a Senior Director/ Director, HCP Professional Promotion Marketing as part of the Commercial team based in Bridgewater, NJ.

Role Overview

The Senior Director/ Director, HCP Professional Promotion Marketing will be instrumental in helping to deliver the promise of CARVYKTI, a BCMA targeted CAR-T therapy, to appropriate multiple myeloma patients in the US.

This role will serve as the HCP professional promotion marketing lead for CARVYKTI at Legend and will work closely with our alliance partner, Johnson & Johnson, to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand strategy and execution.

This position will report to the Executive Director – Head of Marketing and will be hybrid or based in Legend’s corporate office located in Bridgewater, NJ.

Key Responsibilities

• Lead the development of HCP professional promotion marketing plans informed by customer and market insights.
• Partner with J&J in the development of key messages, engaging content, and effective tactics while managing project plans to meet timelines.
• Collaborate with Insights & Analytics to initiate and analyze market data/research to gain a deep understanding of the customers, brand, multiple myloma, and CAR-T treatment landscape.
• Monitor market data and translate signals, competitive insights, and landscape data into actions and decisions.
• Collaborate with the Key Customer Engagement Team to gain HCP insights that will help inform strategy and executional efforts.
• Identify strategic market opportunities and make recommendations to enhance brand penetration.
• Collaborate with sales training and head of sales to support field force training of marketing strategy, messaging, and materials.
• Partner with other marketing leads such as nurse, omnichannel/digital, patient marketing, market development to deliver content that is aligned and consistent across marketing functions.
• Manage key agency partners to execute plans and tactics effectively, timely, and within budget.
• Collaborate with internal stakeholders such as sales, insights and analytics, sales training, commercial operations, medical, market development, and other relevant functions.
• Create and monitor HCP key performance indicators.
• Identify appropriate measures of ROI and develop comprehensive reporting to evaluate and measure effectiveness of tactics
• Develop and deliver presentations to senior management and other internal/external stakeholders.
• Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners. 

Requirements

• BA/BS required; MBA helpful but not required
• Extensive relevant business experience required, of which, several years should be in sales and marketing.
• Oncology experience required, strong science background with deep knowledge of Hematology/Oncology highly preferred. Experience with CAR-T/cellular therapy, also preferred.
• Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
• Must be a self-starter, highly accountable, and have strong project planning and organization skil