Influencer Marketing Manager

Job Title

Influencer Marketing Manager

Job Description

About The Position | Major goals and objectives and location requirements 

 

The Influencer Marketing Manager will join a new team within the Transaction department at People Inc. and will be responsible for building, scaling, and leading marketing influencer and creator partnerships. This role requires someone who is passionate about creators, shopping, content creation, social media, and building strong talent relationships. They will identify, negotiate, and manage influencer partnerships from start to finish, creating campaigns that drive brand awareness, grow audiences, and support revenue goals. This role will report to the Head of Marketing.

 

Your day-to-day:

• Develop and lead the influencer and creator strategy, ensuring it’s aligned with brand and revenue goals

• Source, vet, and manage influencer partnerships that are aligned with our objectives end-to-end, including outreach, writing briefs, contracting, approvals, and recap

• Negotiate talent fees with agents, managers, and creators directly

• Partner with legal and finance teams to draft contracts, manage approvals, and coordinate payments

• Build and maintain strong relationships with creators, agencies, managers, and industry partners

• Manage campaign budgets, track spend, and ensure programs are executed efficiently

• Represent the brand in client and agency meetings, conceiving and presenting talent recommendations and partnership strategies

• Track and measure campaign performance, delivering post-campaign analysis with clear insights and actionable recommendations

• Identify trends and competitive opportunities to inform ongoing strategy

• Collaborate with social teams to amplify influencer-created content across platforms

• Ensure FTC compliance for influencer-led programs and executions

This position is hybrid in-office.

 

About The Positions  Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

20% Creator sourcing and outreach

10% Creator partnership negotiation and contracting

55% Campaign strategy, planning, executing, and management

15% Campaign reporting and data analysis

The Role’s Minimum Qualifications and Job Requirements

Education: Bachelor’s degree in a related field or equivalent training and/or experience.

 

Experience:

• A manager of influencer marketing or creator partnerships with 3-5 years of experience, ideally within beauty, fashion, home, or consumer brands

Specific Knowledge, Skills, Certifications and Abilities:

• Experienced in negotiating talent contracts and managing campaign budgets

• Deep understanding of influencer and social performance metrics

• Proven ability to build and maintain strong creator and agency relationships

• A self-starter with strong organization skills and are able to manage multiple programs and timelines simultaneously

• A strong written and verbal communicator, with experience creating clear, on-brand briefs and pitching concepts

• Collaborative and experienced in working cross-functionally across marketing, sales, legal, and finance teams

• Deeply immersed in TikTok and Instagram trends, creator ecosystems, and social-first storytelling

• Comfortable operating in a fast-paced, startup-style environment with shifting priorities

• Passionate about shopping, creators, and representing the People Inc. brand externally

% Travel Required (Approximate): 0

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender ide