Marketing Operations & Fundraising Coordinator

Overview

Salem Cultivate, division of Salem Media, offers an exceptional opportunity for a Marketing Operations & Fundraising Coordinator.

The Marketing Operations & Fundraising Coordinator is responsible for the execution, setup, and operational management of Salem Media Group’s digital fundraising and lead-generation campaigns, known as Salem Cultivate. This role ensures campaigns launch correctly, offers and donation flows work end-to-end, donors receive proper follow-up, and marketing systems remain clean and functional.

This is a hands-on, systems-driven role that works closely with Sales, Marketing Operations, Design, Email, and external ministry partners. The ideal candidate is highly organized, detail-oriented, and comfortable working inside marketing platforms, spreadsheets, and workflows every day.

This role does not own revenue forecasting or billing, but plays a critical role in campaign quality, donor experience, and client satisfaction.

 

Responsibilities

Campaign Setup & Execution

• Build and manage campaign components across:
• Email marketing platforms (ActiveCampaign)
• Landing pages and offers (Acquire)
• Donation platforms (RaiseDonors, VirtuousRaise, Classy, client-hosted pages)
• Coordinate campaign launches by ensuring:
• Creative Brief captures the unique strategy we have outlined
• Creative assets are approved and correctly implemented
• URLs, UTMs, and confirmation pages function properly
• Automations and integrations are tested before go-live
• Support Cost Per Lead and Cultivate fundraising campaigns from kickoff through live execution

Marketing Operations & Offer Management

• Create and maintain:
• Downloadable PDF offers
• Freebie multi-email campaigns
• Secondary and post-offers promotional placements
• Alert bars and on-site promotions
• Ensure all offers meet internal requirements (PDF format, imagery, expiration dates, tracking)
• Coordinate with internal email and editorial teams to schedule and verify placements
• Maintain organized asset folders and reporting sheets for each client

Donor Flow & Fulfillment Coordination

• Ensure donor follow-up workflows are executed correctly, including:
• Thank-you calls (via call center coordination)
• Handwritten postcards (Handwrytten)
• Upsell and fulfillment handoffs
• Manually process donor tagging and exports when integrations are unavailable or fail
• Verify donor data accuracy across platforms

System Maintenance & Hygiene

• Perform ongoing maintenance in ActiveCampaign, including:
• Tag management
• List hygiene and unsubscribes
• Monthly cleanup after lead validations
• Assist with basic troubleshooting of automations, zaps, and integrations
• Document processes, exceptions, and fixes to support team continuity

Reporting & Internal Support

• Prepare and update campaign reporting sheets
• Support Campaign Operations & Revenue Manager with:
• Lead exports
• Validation files
• Campaign documentation
• Confirm campaign data is complete and accurate before handoff to finance or sales
• Track and document A/B tests and optimizations in internal knowledge systems

Qualifications

Must-Have

• 2–4 years of experience in:
• Marketing operations
• Digital marketing coordination
• Fundraising or nonprofit marketing
• Hands-on experience with:
• Email marketing platforms (ActiveCampaign, HubSpot, or similar)
• Spreadsheet-based reporting (Google Sheets / Excel)
• Strong attention to detail and process discipline
• Ability to manage multiple campaigns simultaneously
• Clear written communication skills for internal and client coordination

Preferred (Nice to Have)

• Experience with donation or fundraising platforms (RaiseDonors, Virtuous, Classy, Stripe)
• Familiarity with:
• CPL or performance-based marketing models
• Zapier or n8n automations
• Text marketing platforms
• Experience working in media, nonprofit, or subscription-based organizations
• Comfort working cross-functionally with sales, design, email, and technical team

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Ideal Candidate Profile

This role is a strong