Associate Director, Campaign Development Lead, US Oncology Business Unit Engagement Team - Precision Medicine

Job Description

The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Healthcare Professional (HCP) marketing campaigns and programs that support the strategic imperatives for our Precision Medicine agile team.

Primary Responsibilities:

• Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.

• Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.

• Leading the development of HCP marketing materials and digital assets, inclusive of online video, emails, display/banner ads, alerts, web content, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.

• Shaping the key strategic communication objective choices for assigned tumor(s) ensuring all tactics align to the customer experience plan and achieve desired customer experience.

• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.

• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).

• Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process and contributing to the development of the brand building tools (L3).

• Working collaboratively with multiple internal teams including Marketing, Channel Strategy and Engagement (CSE), Market Research, Analytics, and Operations

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.

• Managing applicable budgets.

• Evaluating the revalidation of marketing and digital assets.

• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.

•  Demonstrating our company's Ways of Working principles and enterprise leadership skills.

• Conducting all activities in full compliance with our company policies, values, and standards.

Required:

• Bachelor's degree required.

• Minimum of 4 years’ experience in marketing, marketing communications, or marketing support.

• Demonstrated ability to execute a brand or customer marketing strategy.

• Experience and success in cross-functional leadership and teamwork.

• Strong knowledge of marketing principles.

• Campaign and Message development experience.

• Excellent planning and presentation skills.

• Strong communication skills.

• Agency/vendor management skills.

Preferred Experience and Skills:

• Master of Business Administration preferred.

• Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.

• Knowledge/experience with the Oncology Marketplace.

• Product launch or launch planning experience.

• Market research experience.

• Knowledge of Company commercial, regulatory, and legal compliance policies.

• Experience in the end-to-end Medical/Legal (Promotion Review Team) review and delivery

• process.

• Veeva/Promo Mats experience.

Required Skills:

Content Creation, Digital Marketing, Marketing Campaign Development, Marketing Strategies, Omnichannel Marketing, Oncology Marketing, Strategic Thinking, US Marketing

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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