Associate Marketing Technology Manager

The Associate Marketing Technology Manager utilizes technology to support sales and marketing efforts on a corporate level and is responsible for all technical aspects of the organization’s marketing automation tool, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics. 

The person in this position must be highly motivated and demonstrate exceptional communication and organizational skills, multi-tasking abilities, cross-team collaboration, and be innovative and forward-thinking.

The position requires extensive use of systems such as Account Engagement (Pardot), Salesforce, Zoom, and email creation software. 

Primary Accountabilities: 

Operational (20%)

• Execute email marketing campaigns (including new solution announcements, newsletters, trade shows, webinars, advertising, etc.), utilizing content and imagery created by cross-functional teams.

• Manage lead enhancement and database lists to accurately capture a campaign’s email audience.

• Administer automation rules to ensure workflows are maintained and implement new workflows or lead management flows.

• Design automation rules to maintain a clean database, removing hard-bounced, duplicative, or old leads.

• Create tracking links for Inmar paid media campaigns and other marketing campaign efforts. 

Technical (20%)

• Design email templates using email-building software and/or HTML coding that uphold Inmar’s brand standards.

• Create and update Pardot forms that are live on Inmar.com to generate and capture leads.

• Audit form automation for accuracy to ensure critical lead details are captured.

• Maintain and manage marketing technologies such as Pardot, Salesforce, Zoom, Vimeo, Survey Monkey, etc.

• Design and implement automation rules for opt-in programs and other email compliance conditions.

• Assist with Sales technologies (lead gen, training, project management, etc.), including system administration, reporting, and general usage.

• Work with the Salesforce team to implement new work streams or develop solutions to challenges within the Salesforce platform.

Project Management (10%)

• Work cross-functionally to research, evaluate, and implement new sales and marketing technologies to improve workflows and productivity..

• Execute on the migration of marketing automation systems or lead enhancement technologies.

• Collaborate with Product Marketing Managers and stakeholders to create and maintain email nurture campaigns.

• Work with members of the Sales organization to develop and execute ABM email campaigns.

Influence (10%)

• Communicate with Product Marketing Managers to ensure campaign alignment.

• Develop email marketing best practices and email compliance guidelines to share with all Inmar associates.  

Strategic (10%)

• Ensure lead scoring and automation rules align with business objectives to optimize campaign results.

• Develop marketing dashboards to measure open rates, click-through, deliverability, and conversions, aligning efforts with broader marketing strategies.

Analytical (20%)

• Report on email metrics, analyzing results to optimize future email campaigns.

• Create reports in Salesforce for opportunities, campaigns, accounts, leads/contacts, and  any other related Salesforce object.

Administrative (10%)

• Maintain organizational standards on objects within Pardot and Salesforce for clean records, naming conventions, divisional folders.

• Create and manage all marketing-related Salesforce campaigns.

• Create, manage, and clean campaign member lists.

Additional Responsibilities:

• Performs other duties as assigned

• Complies with all policies and standards

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