Director, Ultrasound Marketing - Cardiovascular & Emerging Markets

Overview

FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com.

External US

Job Title: Director, Ultrasound Marketing - Cardiovascular & Emerging Markets

 

Job purpose 

 

Reporting to the Executive Director of Marketing, the Director, Ultrasound Cardiovascular & Emerging Markets leads the planning, development and execution of marketing and communications objectives, strategies, and programs in support of CV business sales and marketing goals.

 

Duties and responsibilities

• Lead, coordinate and/or manage execution of marketing plans, identify and execute opportunities for growth and share gain, as well as contribute to the development of a product/portfolio strategy including product positioning for the CV Ultrasound business.
• Work closely with BU leadership to prioritize CV business requirements and strategic initiatives and incorporate into overall BU communications strategy.
• Work closely with Sales and Product Marketing to create effective sales tools to ensure successful product launches as well as to educate HCPs on the complete portfolio of CV ultrasound solutions.
• Partner with Sales to develop selling stories, foster partnership with key strategic customers and produce effective strategies to obtain new/emerging businesses
• Develop relevant content, messaging, and product positioning at each step of the buying process to move prospects through the purchasing journey.
• Consistently strive to identify new strategies and best practices to improve marketing and sales results.
• Build and nurture relationships with key opinion leaders (clinical and economic) at a predetermined number of accounts nationally.
• Utilize various marketing channels, such as digital marketing, content marketing, email marketing, and social media to generate leads and increase brand awareness.
• Develop and execute tradeshow/event marketing strategy, including speaking engagements, and implement pre- and post-event outreach process to drive leads and support sales team.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms.
• Collaborate with cross-functional teams, including graphic designers and content creators, to execute marketing campaigns.
• Stay up-to-date with digital marketing trends and best practices, and suggest innovative strategies to improve campaign performance.
• Manage email-marketing campaigns, including creating newsletters and automated drip campaigns.
• Build and strengthen relationships with professional societies and associations to drive thought leadership and market development.
• Facilitate execution of co-marketing deliverables as required.
• Understands and applies corporate brand and positioning, as well as communications policy.
• Works effectively across HCUS divisions as it relates to best practice sharing in order to help increase lead ROI and optimized sales funnels.
• Adheres to the Company’s quality and regulatory compliance requirements.
• Additional responsibilities as assigned.

Qualifications 

 

Experience:

• With 10+ years overall experience, this individual will be a proven healthcare communications leader and strategic thinker.
• Knowledge and experience with CV ultrasound technologies and industry.
• Experience marketing to the Cardiovascular audience segment.
• Understanding of the U.S. healthcare market.
• Sales-driven to move decision makers through the purchasing journey.
• Extensive experience with online communications, demand generation, lead nurturing, media planning, events,