Senior Analyst, Campaign Management

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

The Growth Marketing team manages the full-cycle media ecosystem to drive subscriber acquisition for Fans and Creators. Do you obsess over campaign performance? Can you translate data into a story that compels others to action? Come elevate our performance marketing game!  

Key Responsibilities: 

• Analyze campaign performance metrics (CTR, conversion rate, CPA, ROAS) and identify areas for optimization
• Develop and implement data-driven performance marketing campaigns across Google Ad Tech (DV360, SA360, CM360), app stores, and social media platforms
• Utilize A/B testing methodologies to continuously improve landing pages, ad copy, creative assets, and audience targeting
• Leverage expertise in attribution, SKAN, tracking tags, and deep linking to enhance campaign measurement and reporting
• Improve our data health through data audits and reviews
• Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectives
• Manage relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business results
• Generate comprehensive reports and presentations to effectively communicate campaign performance insights to stakeholders
• Maintain a strong understanding of bidding algorithms, audience targeting strategies, and various ad platforms
• Possess the ability to export and analyze performance data for audience and creative insights
• Demonstrate proficiency in querying BigQuery to leverage big data for campaign optimization
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing

Experience and Background: 

• 3+ years of experience in performance marketing, with a focus on paid media campaigns
• Bachelor’s degree in a related field
• Strong analytical skills with expertise in Excel, Looker, and/or Power BI (a plus) with SQL capabilities
• Proficient experience with Google Analytics, DV360, CM360, or SA360 platforms
• Proven track record of trafficking, managing, and optimizing display and/or search campaigns
• Understanding of attribution models, SKAN data, and campaign measurement best practices
• Hands-on experience with ad trafficking, campaign optimization, and performance analysis
• Ability to develop and implement optimization strategies based on data insights
• Strong work ethic
• Curious and open mind
• Hands-on approach and being results driven

The salary range for this role is $95,000-110,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO