Applications Engineering and Product Lifecycle Transformation Leader – MTS

Job location: San Jose CA or Scottsdale A

onsemi is seeking a seasoned Applications Engineering and Product Lifecycle Transformation Leader at the Member of Technical Staff Grade level to drive our product planning and lifecycle management initiatives. This strategic role will lead AI-first, data-driven transformations in how we define, launch new products, and retire obsolete products ensuring all aspects of the “whole product” – from technical collateral to go-to-market plans – are in place for success. The ideal candidate has deep experience in semiconductor product marketing and applications engineering, coupled with strong analytical skills and a proven ability to manage cross-functional projects. The candidate must exhibit a deep passion for learning AI and utilizing AI for transforming business processes. You will partner with teams across product marketing, Applications Engineering, R&D, IT, Sales and operations to accelerate product planning (using AI where possible), improve product lifecycle processes, and deliver superior results in new product introductions and end-to-end product management. The candidate should possess:

AI-First & Analytical Approach

Champion the use of AI to streamline product planning – from automating plan reviews to auto-generating initial drafts of datasheets and press releases – while leveraging data and KPIs for informed decision-making.

Semiconductor PLM Expertise

Bring deep knowledge of semiconductor business processes – product marketing, applications engineering, and – to ensure robust end-to-end management of products from concept through end-of-life.

Cross-Functional Leadership

Proven ability to lead cross-functional taskforces (WPP, PLM, etc.) and drive process improvements beyond one’s immediate team, coordinating globally dispersed stakeholders to achieve common goals. 

Lead Whole Product Planning (WPP) and PLM Initiatives: Drive cross-functional WPP and product lifecycle taskforces, steering large-scale process improvements and IT transformation projects to enhance new product introduction and lifecycle management processes.

AI-Driven Product Planning Transformation: Leverage artificial intelligence tools to accelerate product planning and definition. This includes using AI for plan reviews and generating first-draft product collateral (e.g. datasheets, product briefs, presentations) to jump-start marketing content creation.

Evaluation Board (EVB) & Kit Governance: Oversee the governance and lifecycle management of product evaluation boards and reference design kits. Ensure robust processes (SOPs, templates) for planning, production, inventory, and quality of EVBs, so that new product launches have the required hardware kits available on time.

Cross-Functional Process Improvement: Develop and continuously refine best practices, templates, and matrices that improve execution across all product lifecycle phases. For example, maintain and update Whole Product Plan templates, and lead creation of clear roles and responsibilities (RACI) across Ramp, Mature, Decline, and End-of-Life phases of the product lifecycle.

Digital Transformation Projects: Drive digital tools implementation to support product planning and analytics. Work with IT on enhancing the WPP automation tool and related systems, and champion the use of dashboards (e.g. Tableau or PowerBI) for product portfolio reviews and KPI tracking.

New Product Launch Execution: Ensure that for each new product, a comprehensive “whole product” plan is developed and executed. This includes market requirement alignment, product value proposition, and all collateral (data sheets, application notes, reference designs, training materials) and samples needed for a successful launch.

Collaboration and Alignment: Work closely with Product Marketing, R\&D/Design, Sales, Operations, and Corporate Marketing teams to align product definitions and launch plans. Facilitate interlock meetings and reviews so that stakeholders in all departments contribute to and buy into the product plan (e.g. sales agrees on target customers, ops on supply readiness, etc.)

Continuous Improvement & Reporting: Track and report on key metrics for product planning efficacy and product performance versus plan. Identify gaps or delays in whole product deliverables and drive corrective actions. Continuously improve the WPP process through post-mortem analyses and incorporate feedback into process updates.

EVB/Kit Program Oversight: Chair the EVB/Kit taskforce meetings to review status of demo hardware development, resolve roadblocks in EVB supply or documentation, and improve customer ou