Director of Sales

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Brighton Gardens of Friendship Heights

Job ID

2025-228782

JOB OVERVIEW

The Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. The DOS takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located and developing a Sales and Marketing Budget. Through the development of a successful Sales Plan, the DOS will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

  Marketing and Sales:• Studies the market and creates a dynamic, successful Sales Plan.• Uses discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies.• Develops strategy for each prospect from initial inquiry through the final decision. • Plans each customer interaction.• Maintains a thorough working proficiency of Customer Relationship Management lead tracking database.• Keeps all records current on a computerized lead tracking system.• Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.• Ensures that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales.• Conducts weekly strategy and advisory meetings with the Executive Director (ED).• Submits timely weekly Flash Reports (sales results).• Provides marketing and sales leadership to all team members.  Driving Revenue: • Strives to meet or exceed targeted occupancy and sales.• Leverages multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line. External Business Development:• Generates leads and move-ins from targeted referral sources.• Plans and executes monthly presentations to professional referral sources.• Identifies referral sources through site specific research.• Plans call objectives.• Clearly articulates the benefits of referring to Sunrise Senior Living.• Actively participates in and provides reporting resources for the monthly Referral Development Committee Meeting.  Marketing Strategy: • Creates and updates Quarterly Sales Plan.• Implements Sales Plan.• Conducts bi-annual competitive market research ranking and analysis and accurately reports data on the competitor tracking form.• Understands competitive opportunities and threats and presents strategic alternatives to combat these to the ED and Regional Director of Sales.• Demonstrates a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment.  Resident Move-In Process: • Reviews and facilitates the Move-In Packet with the resident and/or family.• Facilitates and coordinates the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC) and/or Reminiscence Coordinator (RC).• Oversees and manages the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists.• Ensures all Sunrise and state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.• Overall oversight of the resident’s administrative files to ensure they are fully prepared according to Sunrise and state specific regulatory requirements. Financial  Management: • Assists in the presentation and value of Sunrise’s products and services for our residents, families, team members, and targeted referral sources.• Assists the ED in completing the annual community budget.• Understands and manages the department budget to include labor and other expenses and understands its impact on the community’s bottom line.• Reviews monthly financial statements and implements plans of action around deficiencies.• Processes and submits monthly expenses and budget data timely per Sunrise policies and internal business