Marketing Specialist

About Specialty Program Group (SPG):

Specialty Program Group (SPG) is one of North America’s fastest-growing specialty insurance holding companies — managing a $600M+ portfolio of brands across niche industries. Our marketing team operates as an in-house agency and center of excellence, supporting more than 30 specialty insurance businesses with brand strategy, digital marketing, communications, and growth initiatives.

About the Role:

We’re seeking a Marketing Specialist to play a key role in driving marketing excellence across SPG’s portfolio. This position blends strategic thinking with hands-on execution — ideal for someone who can manage multiple brands, balance creative storytelling with data-driven decision making, and collaborate across divisions, partners, and leadership teams. The Marketing Specialist will work closely with the Senior Manager of Marketing & Communications to execute multi-brand campaigns, manage cross-divisional projects, and ensure alignment between SPG corporate initiatives and individual portfolio brands. This role requires a strong executor, someone comfortable coordinating many moving parts, supporting internal launches, and maintaining consistency across dozens of brands and communication channels.

Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago, IL.

Key Responsibilities:

Strategic & Campaign Management

• Develop and manage integrated marketing campaigns (digital, social, email, content, and paid media) to support both SPG corporate and division-level goals.

• Partner with SPG divisions and marketing leads to translate business objectives into actionable marketing plans.

• Oversee campaign performance, analytics, and ROI — identifying optimization opportunities and scaling successful tactics.

• Serve as the main point of coordination for multi-brand marketing projects, tracking tasks, approvals, and deliverables across design, PR, and digital teams.

Brand & Digital Leadership

• Maintain and elevate SPG’s brand identity across 30+ portfolio brands.

• Manage website updates, digital campaigns, and SEO/SEM performance in partnership with internal and external resources.

• Support rollout of SPG’s new brand architecture, divisional launches, and website migrations.

Content & Communications

• Collaborate with designers, writers, and SMEs to produce high-impact content — including thought leadership, case studies, video scripts, and digital collateral.

• Coordinate PR and internal/external communications to strengthen brand visibility and alignment.

• Draft and edit internal/external marketing content such as newsletters, launch emails, and one-pagers.

• Support webinar and event marketing, handling registration pages, post-event follow-up emails, and reporting.

Analytics & Reporting

• Own campaign dashboards and performance reports using analytics tools (Google Analytics, HubSpot, etc.).

• Present results and insights to leadership, recommending adjustments to improve engagement and conversion.

Collaboration & Operations

• Work cross-functionally with Product Marketing, SEO, Paid Media, and Creative teams within the SPG Marketing Center of Excellence.

• Manage project timelines, budgets, and vendor relationships to deliver on time and within scope.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 4-6 years of marketing experience, preferably in B2B, insurance, or financial services.

• Proven experience in multi-brand marketing or agency-style environments.

• Strong grasp of digital marketing, SEO, SEM, paid social, and content strategy.

• Skilled in CRM, analytics, and automation tools (HubSpot, Salesforce, Google Ads, etc.).

• Excellent project management and stakeholder communication skills.

Preferred Skills & Attributes

• Experience with AI-driven marketing tools (e.g., Jasper, ChatGPT, SurferSEO, AdCreative.ai, etc.) and familiarity with AI Search Optimization.

• Strong creative sensibility and ability to collaborate effectively with design and content teams.

• A balance of strategic vision and hands-on execution; thrives in a fast-paced, evolving environment.

• Familiarity with the specialty insurance or wholesale insurance industry is a plus.

Salary Transparency: