Marketing Operations Associate

As a member of the Marketing Operations team, you will enable campaign execution using our marketing automation tools and tech stack. The Marketing Operations Associate is responsible for collaboratively planning, building, and deploying campaigns that help the organization drive engagement and generate demand. The ideal candidate will be a creative problem-solver, extremely organized, self-motivated, and have a data first mindset.

Responsibilities

• Campaign Execution: Own the build of assets needed for campaigns, including landing pages, campaign programs, emails, target audience segmentation, and nurture campaigns.

• Marketing Automation Configuration: Build campaigns and programs according to campaign logic in marketing automation platforms.

• Campaign Testing: Stage, quality check, and test campaigns and emails. Ensure audience/segmentation and campaign logic are accurate and little overlap occurs.

• Quality Assurance: Monitor campaigns to ensure automation is working as designed.

• Reporting: Report on marketing email campaigns to assess performance metrics and make recommend adjustments to enhance effectiveness to greater marketing team.

• Technology Integration: Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems.

• Work within an Agile framework to keep projects on topic, in scope, and meeting deadlines.

• Learn and successfully use Marketing team tools for collaboration and project management.

Requirements

• Bachelor's degree in marketing or related field, along with 2+ years in similar role

• Strong technology skills and enthusiasm for exploring new tools and solutions

• Experience with Marketo required

• Experience with CRM (Salesforce preferred) required

• Experience with HTML/CSS for email builds

• Proficient in Excel

• Ability to build and maintain relationships with a high degree of professionalism

• Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution

• Creative problem solver with excellent verbal and written communications skills

• Confident, self-motivated individual with strong bias toward action