Timberland: Senior Manager, Global Consumer Insights and Strategy

Location: Stratham, New Hampshire

Reports to: Vice President, Global Strategy

Position Summary

As the Senior Manager, Global Consumer Insights and Strategy, you will lead the development and execution of Timberland’s global consumer insights agenda, driving strategic decision-making across product, marketing, and brand experience throughout the new ‘One VF’ GTM process. You will be a key member of the Global Strategy team and a thought partner to cross-functional leaders, championing a culture of consumer obsession and ensuring our global brand and business strategies are grounded in insight and focused on delivering on consumer needs. As a key business partner, you will identify knowledge gaps and opportunities, design relevant research and data analysis projects, generate and deploy insights with impact in the business.

This role requires a strategic, analytical, and collaborative leader with a deep understanding of our business, of consumer behavior, market dynamics, and the ability to translate insights into actionable business strategies. You will manage high-impact research initiatives, influence global and regional teams, and elevate Timberland’s consumer-centric approach across the organization.

Key Responsibilities

Consumer Insights Leadership

• Lead the global consumer insights strategy, aligning research priorities with brand and business objectives

• Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights

• Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement

• Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF

• Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments

Strategic Business Partnership

• Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process

• Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them

Global Strategy

• In addition to CI leadership, you will be a key member of the strategy team, working collaboratively to prepare for global strategy meetings and support the development of long-term brand and business strategies grounded in consumer insight and market intelligence

• Support the creation of periodic executive-level strategy deliverables for Timberland and VF Corporation stakeholders

Stakeholder Engagement & Communication

• Effectively socialize insights across global and regional teams, ensuring alignment and actionability

• Develop compelling narratives and presentations that influence decision-making at all levels of the organization

• Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

What Success Looks Like

• Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

Skills for Success

Experience & Education

• 7+ years of experience in consumer insights, strategy, or related fields

• Proven track record of leading high-impact research and translating insights into business strategy.

• Bachelor’s degree required; advanced degree in Marketing, Business, Psychology, or related field preferred

Core Competencies

• Strategic thinking with the ability to connect insights to business outcomes

• Expertise in both qualitative and quantitative research methodologies

• Strong communication and storytelling skills, with experience influencing senior stakeholders

• High level of business acumen and understanding of global market dynamics

• Collaborative working style with experience working in matrixed, cross-functional environments

•  Entrepreneurial mindset with a passion for innovation and continuous improvement.

VF Guiding Principles

• Live with Integrity

• Act Courageously

• Be Curious

• Act with Empathy

• Persevere

Hiring Range:

$116,000.00 USD - $14