Director, Loyalty

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

The Director of Loyalty Partnerships & Benefits is responsible for developing, managing, and optimizing strategic partnerships that enhance the value, reach, and performance of the organization’s loyalty program. This role leads partner acquisition, contract negotiations, day‑to‑day partner management, and cross‑functional execution to drive member engagement, incremental revenue, and long‑term relationship growth. This role also owns the management of External Casino Partnership program, ensuring high perceived value and strong differentiation for members. The ideal candidate blends strategic vision with operational excellence, exceptional relationship management, and a strong understanding of loyalty ecosystems.

• Identify, evaluate, and prioritize new partnership opportunities that align with loyalty program goals and customer value propositions.

• Develop data‑informed business cases, partnership models, and go‑to‑market strategies.

• Lead end‑to‑end negotiation of commercial terms, contracts, and integration requirements.

• Collaborate with Product, Finance, Legal, Marketing, and Technology teams to evaluate feasibility and ensure partnership success.

• Oversee the launch of new partners, ensuring flawless cross‑functional execution, technical implementation, alignment on KPIs, marketing rollout and timely delivery.

• Develop and maintain partner playbooks, performance dashboards, and processes to standardize partner onboarding and ongoing operations.

• Ensure compliance with brand, regulatory, financial, and technical standards across all partnerships.

• Serve as the strategic point of contact for key partners, ensuring mutual value creation and long‑term growth.

• Conduct quarterly business reviews (QBRs), performance analysis, and evaluation of optimization opportunities.

• Collaborate with partners on co‑marketing campaigns, product enhancements, and customer experience improvements.

• Identify underperforming partnerships and create action plans to improve, restructure, or sunset them.

• Own partnership KPIs and drive continuous improvement across engagement, revenue, acquisition, and satisfaction metrics. Share actionable insights with leadership teams.

• Monitor industry trends, competitive insights, and consumer behaviors to inform partnership strategy.

• Conduct competitive analysis across gaming and hospitality sectors to benchmark benefit offerings, ensuring reciprocal tier benefits and program enhancements are differentiated and strategically aligned with high‑value player expectations.

• Forecast partner-driven revenue and support annual planning processes.

• Collaborate with Marketing and Loyalty Operations to create clear, compelling internal communications and external member communications and benefit education.

• Develop and manage external casino partnerships that strengthen the loyalty value proposition and drive measurable player engagement, retention, and long‑term revenue, aligning with industry best practices emphasizing loyalty as a core retention strategy.

• Evaluate and negotiate partnership structures including tier‑match programs, points‑earning models, and VIP experiential benefits, consistent with casino loyalty program models such as points‑based and tier‑based systems.

• Partner with Analytics team to define and manage KPIs for casino partnerships to assess player value and partnership success within casino ecosystems.

• Collaborate with internal teams and external casino operators to ensure compliance with gambling marketing regulations—including responsible gaming requirements—when implementing co‑marketing, advertising, and promotional benefits.

• Lead data integration and reporting between partners, ensuring accurate tracking, member eligibility, and KPI monitoring utilizing loyalty progr