Associate Brand Manager, Pull-Ups®

Associate Brand Manager, Pull-Ups®

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As the Associate Brand Manager (ABM) for Pull-Ups®, you will drive key marketing initiatives and execute strategic plans to strengthen the Pull-Ups® brand within the Kimberly-Clark portfolio. This role reports directly to the Brand Leader and collaborates with cross-functional partners including brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

In this role, you will:

• Support the development and implementation of marketing projects for Pull-Ups®, including new product launches, pricing strategies, and promotional programs to grow the brand’s market share and presence.

• Analyze consumer insights, market share, and sales performance data to assess Pull-Ups® brand health and effectiveness of marketing activities, providing ROI analysis for ongoing and completed programs.

• Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to elevate Pull-Ups® brand equity.

• Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.

• Identify and leverage relevant consumer and shopper insights to inform Pull-Ups® marketing and commercial strategies.

• Partner closely with customer teams to develop and execute distribution, packaging, shelving, and merchandising plans tailored to Pull-Ups® product lines.

• Execute annual business and marketing plans designed to achieve Pull-Ups® financial targets and objectives.

• Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.

• Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Pull-Ups® brand.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing, Business, or a related field required; MBA a plus.

• 2+ years of professional business experience; exposure to brand management, marketing, or digital marketing preferred.

• Experience working within a large, complex organization; CPG experience strongly preferred.

• Working knowledge of brand development, innovation processes, and creative briefing/ideation.

• Solid analytical skills with the ability to interpret data and support recommendations.

• Clear, persuasive communicator with the ability to influence partners at peer level.

• Demonstrates positive energy and professionalism when representing the brand