Associate Director, Omnichannel Strategist - Wilmington DE

Join us at AstraZeneca in the US BBU Omnichannel function within our US BBU Innovation and Business Excellence (IBEX) function. As the Associate Director, Omnichannel Strategist, you will be at the forefront of crafting a seamless customer experience that aligns with brand and enterprise objectives. You will establish relationships with the US Brand teams, their agency partners, their extended business teams, and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.

Accountabilities:

You will be responsible for designing omnichannel marketing campaigns for Biopharmaceutical Business Unit (BBU) brands in your assigned therapeutic area. This includes partnering with various internal departments and key collaborators for the development and execution of customer experiences. You will also be accountable for delivering a sound strategic approach to the customer experience and working with the wider, cross-functional team to ensure that the strategy is delivered for their assigned brands. This includes driving brand team satisfaction and AZ business outcomes. You will also be responsible for translating brand tactics into written business requirements within the brand’s backlog.

Essential Skills/Experience:

- Bachelor’s Degree or equivalent experience

- 3-5 years of experience in a relevant Marketing or Strategy role; in an in-house pharma role or ad agency supporting pharmaceutical companies

- Proven track record in delivering integrated marketing projects with measured outcomes

- Knowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events

- Familiar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing Cloud

- Strategic analysis/insight identification to drive optimization strategy

- Measurement & analytics

- Proven track record of leading teams without positional authority

- Energetic and self-motivated

Desirable Skills/Experience:

- 5-7 years of experience in a relevant Marketing or Strategy role

- Masters Degree in a relevant field

- Customer relationship management (CRM) experience

- Demonstrated leadership and coordination of teams to deliver single cohesive strategy

- Business requirement and backlog management experience

- Marketing/Brand Management experience

- Healthcare/Pharmaceutical Experience

- Media/Advertising Agency Experience

- Cross functional/matrix team experience

- Database marketing

- Familiar with Agile ways of working

- Familiar with JIRA

Skills and Competencies:

- Brand Strategic Planning

- Multi-Channel marketing, integrated marketing, omnichannel marketing

- Ability to build trusted relationships and influence with key Customers

- Commercial Competence

- Communication

- Business Analysis

- Resource and Performance Management

- Cross-Functional interactions

When we put unexpected teams in the same room, we fuel ambitious thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility.

Why AstraZeneca?

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are crafting the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before. And we bring our teams on this journey with us, sharing our vision to encourage dedication to succeed together.

Are you ready to fuse science with business to set the direction for our pipeline? Are you ready to be part of a specialized team of trusted BioPharmaceuticals experts? If you like to run fast, this is the place for you. Apply now and join us on this exciting journey!

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you!

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