Director, Brand and Customer Partnerships N&B

<h3>Company Description</h3><p>Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.</p><p>Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.</p><h3>Job Description</h3><p>The Visa brand is one of the most powerful brands in the world. We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa’s promise to clients, partners, consumers and employees. The brand is known for trust, security and globality.</p><p>We bring our brand to life in many ways with an increasing array of B2B, B2C, G2B and G2C audiences. We focus on a range of marketing endeavors including delivering purpose-led strategic brand messages, encouraging contactless payments, supporting cross-border travel, enabling e-commerce, generating leads for new client solutions, elevating small businesses, and supporting our clients’ marketing efforts. We do this by leveraging a network of channels, agencies and through longstanding partnerships with key assets such as the IOC/Olympics and FIFA/World Cup globally and through regional assets in the sports, fashion, gaming, and music space. In Marketing our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.</p><p>Visa is seeking a Director of Brand &amp; Customer Partnerships Nordics and Baltics. This crucial role will lead teams in our cluster headquarters in Stockholm. The role involves supporting the planning, development, and execution of the country’s marketing, brand content, and marketing services activities, creating client partnerships for the market.</p><p>Reporting to the VP Head of Marketing and Customer Partnerships for UK, Ireland, Nordic and Baltic Regions, the successful candidate will regularly interact with key executives, influencing decisions on investment, campaign development, agency selection, and Objectives / Key Results (OKRs). This includes interaction with the EU CMO, VP Brand, Content &amp; Experiential, Regional and Global Centers of Excellence, and regional cross-functional teams. Regular interaction with Client and Partner senior executives is also required.</p><p>What’s it all about:</p><p>The Director of Brand &amp; Customer Partnerships N&amp;B will:</p><ul><li>Lead all Visa brand and customer partnership activities in the Nordics and Baltics, including brand marketing, digital/social media, and marketing services with key tier 1 national clients.</li><li>Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences, solidifying Visa’s positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients.</li><li>Enhance brand positioning to drive relevance and preference across Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables.</li><li>Leverage our top sponsorship properties (i.e., FIFA, Olympics, UEFA Women’s Football) through creating engaging marketing programs that win with consumers and clients.</li><li>Be accountable for the optimal deployment of budget, demonstrating an MROI across functions, partnering with key stakeholders to prioritize high impact outcomes that advance Visa’s strategies across consumer payment flows, commercial solutions, and value-added services.</li><li>Provide strategic thought leadership as part of the market’s business plan.</li><li>Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client, competition, economy trends) into the marketing strategies</li><li>Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnership</li><li>Drive the development of client co-marketing and marketing services at a C-suite level, making marketing and the Visa brand more valuable to these stakeholders.</li><li>Communicate regularly with executive leadership in the market and successfully navigate the diverse and dynamic business environment.</li><li>Oversee complex local projects in partnership with stakeholders within and o