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Creative Director (Production Design & Social-First Creative)
Code and TheoryNew York City, United StatesRemotefull_timeVerifiedPosted 18 Dec 2024
💰 $190,000/yr($150,000/yr – $190,000/yr)
About the role
<p>We are seeking a Creative Director with deep expertise in digital design and social-first creative strategy to lead ideation, design, and delivery across all facets of creative production at Engine, Code and Theory’s creative studio. This role is at the intersection of creativity, technology, and brand storytelling, and you will lead the creative vision for both production design campaign asset development and digital/social-first film content, collaborating closely with other teams and ensuring every project is executed at the highest level of creative excellence from initial concepts through to final delivery. <br/><br/>Your experience will be rooted in digital design and social, with a proven track record of delivering multiple campaign components across diverse campaign ecosystems and dynamic, platform-optimized assets. <br/><br/>Ultimately you're a storyteller, but a modern one that understands technology and a differentiated approach to platform specific storytelling. You're able to weave the ‘creative thread’ through multiple creative touchpoints whilst retaining a brand's story and directives. You live and breathe social and have a proven understanding of platform specific performance. You know where people live and breathe and how they act, and you want to communicate with them in new and exciting creative ways <br/><br/>You'll also take the lead on branded assets for Code and Theory, ensuring the integrity and quality of our brand while collaborating with our brand team and other campaign leads. A hands-on creative leader, you will be expected to ideate, design, direct and execute alongside your team, guiding them through complex creative processes while mentoring and fostering growth within the team.</p>
<p><strong>WHAT YOU’LL DO</strong></p>
<ul>
<li>Creative Leadership & Strategy:</li>
<ul>
<li>Lead creative ideation across all areas of the studio, from production and digital design to social-first film content, developing concepts that align with client objectives and drive impactful, on-brand campaigns.</li>
<li>Set the overall creative vision for projects, ensuring high-level creative concepts are grounded in strategic thinking and effectively executed.</li>
<li>Work with the brand team to align all work with Code and Theory’s core design standards, ensuring the integrity of the brand across all deliverables.</li>
<li>Build and maintain a creative framework that includes both long-form, big-scale campaigns (e.g., TV, online video) and smaller, agile digital/social-first content (e.g., Instagram Reels, TikTok).<br/><br/></li>
</ul>
<li>Social-First & Platform-Specific Thinking:</li>
<ul>
<li>Drive platform-specific creative solutions that are optimized for social media and digital-first formats, keeping up with the fast-paced nature of online content.</li>
<li>Ensure designs and films are tailored for specific platforms (e.g., Instagram, YouTube, TikTok), optimizing for both aesthetic appeal and engagement.</li>
<li>Develop prolific, creative content that spans both paid media campaigns and organic social strategies.<br/><br/></li>
</ul>
<li>Collaboration & Cross-Functional Leadership:</li>
<ul>
<li>Lead cross-functional teams, collaborating with project managers, brand designers, and creative campaign leads to ensure the successful execution of large-scale and small-scale projects.</li>
<li>Work closely with other campaign creative leads to deliver multi-component campaigns, guiding the team to create integrated experiences that resonate across different channels.</li>
<li>Collaborate with the Tech Operations Lead to integrate design and creative processes with automation tools, optimizing workflows for efficiency while retaining the highest level of craft.<br/><br/></li>
</ul>
<li>Brand Ownership & Creative Integrity:</li>
<ul>
<li>Be a key creative voice for Code and Theory’s brand, driving new initiatives, and ensuring brand consistency and quality across all assets.</li>
<li>Help our team develop case studies, presentations, and internal materials that showcase the studio’s work for future campaigns, new business pitches, and internal reviews.</li>
<li>Ensure that all creative outputs are in line with Code and Theory’s values, brand guidelines, and creative standards.<br/><br/></li>
</ul>
<li>Team Mentorship & Growth:</li>
<ul>
<li>Provide creative mentorship and leadership to a diverse team of junior and senior designers, motion designers, editors, copywriters, and other creatives, offering guidance through ideation, feedback loops, and critiques.</li>
<li>Foster a collaborative and creative work environment where ideas are exchanged freely, and team members are motivated to push boundaries and take risks.</li>
<li>Build and lead brainstorming sessions that encourage innovative thinking and creative solutions, inspiring teams to think outside the box and elevate their work.<br/><br/></li>
</ul>
<li>Hands-On Creative Work:</li>
<ul>
<li>A hybrid, you actively contr
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