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Director, Marketing Compliance & Capabilities Operations

Humana
Work at Home - Kentucky, United States, United StatesRemotefull_timeVerifiedPosted 15 Sept 2025
💰 $231,000/yr($168,000/yr$231,000/yr)

About the role

Become a part of our caring community and help us put health first
 

Are you a compliance-minded operations leader who thrives in complex, fast-paced environments? As the Director, Marketing Compliance & Capabilities Operations, you’ll lead the product managers and capabilities that ensure Humana’s marketing communications are executed with precision, compliance, and member impact. You’ll oversee the operational backbone of marketing governance—enabling speed, scale, and accountability across campaigns and platforms.

You’ll also develop and own the enterprise business strategy and implementation for profile consent and preferences, while managing tools, vendors, and capabilities that support inclusive communications, regulatory enablement, and business continuity. This role is ideal for someone who blends operational excellence with regulatory rigor—ensuring every message we send is accurate, timely, and aligned with our mission to put health first.

As a strategic leader in Humana’s Marketing Technology and Operations organization, you will oversee the execution and governance of marketing compliance and operational capabilities.

Consent & Preferences Strategy

  • Lead product managers responsible for the strategy, roadmap, and agile delivery of enterprise consent and preference capabilities

  • Develop and own the business strategy for profile consent and preferences, enabling scalable, compliant, and personalized communications

  • Partner with data science and engineering teams to explore AI/ML-powered consent orchestration and predictive preference modeling

  • Ensure product development aligns with regulatory requirements, customer experience goals, and enterprise architecture

Compliance Enablement

  • Lead product managers focused on ADA accessibility, translation workflows, and TCPA compliance

  • Own relationships with compliance-focused vendors and platforms, ensuring tools and services meet regulatory standards

  • Create toolkits, templates, and training materials to support compliant campaign execution across channels

  • Embed compliance capabilities into MarTech and marketing operations workflows, partnering with platform and execution teams

  • Explore and implement AI-powered tools for automated accessibility checks, translation quality assurance, and consent validation

  • Monitor and report on capability usage, effectiveness, and adoption across business units

Business Continuity & Risk Management

  • Develop and maintain Business Continuity Plans (BCPs) across Marketing functions

  • Own the Marketing Risk Register and escalation protocols, ensuring timely updates and visibility

  • Coordinate incident response for Marketing-owned systems and campaigns, partnering with IT and enterprise risk teams

  • Collaborate with Enterprise Risk, Compliance, and Legal to align on standards, testing, and documentation

  • Leverage AI/ML tools to proactively detect anomalies in campaign execution, monitor risk signals, and support automated incident triage and escalation

Operational Governance

  • Maintain and evolve standard operating procedures (SOPs) across compliance and risk capabilities

  • Track and manage Issues & Opportunities (IOPs), ensuring resolution paths and visibility

  • Ensure documentation is version-controlled, audit-ready, and accessible to stakeholders

  • Manage and optimize inclusive communication capabilities, including alternate formats (e.g., braille) and translations

Cross-Functional Collaboration

  • Partner with marketing, legal, compliance, IT, and experience transformation teams to ensure cohesive delivery and governance

  • Support vendor evaluations and contract management in collaboration with procurement and legal

  • Influence enterprise standards and contribute to governance forums related to marketing compliance and risk

Your leadership will ensure Humana’s marketing operations are built for trust, transparency, and impact—supporting better health outcomes through better communication.


Use your skills to make an impact
 

Required Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration, Risk Management, or related field, or equivalent experience

  • 8+ years of experience in marketing operations, compliance enablement, or risk management

  • Experience managing inclusive communication capabilities (e.g., ADA, translations) and consent/preference platforms

  • Strong understanding of regulatory frameworks such as TC

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Company

Humana

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