Manager, Performance Marketing (Mobile)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

If you love marketing and thrive off of making data-driven decisions, Samsung’s Performance Marketing team is where you belong. Performance Marketing drives revenue for Samsung.com across all lines of businesses (LOBs) through performance marketing channels, including search marketing, paid social, SEO, mobile app marketing, and more.  We are great at what we do due to effective program management, smart optimizations, robust and hands-on reporting, and close team collaboration. Samsung.com is uniquely positioned as a hyper-growth sales channel, driven by an agile and innovative culture.

We’re looking for a Performance Marketing Manager, Mobile to join our Performance Marketing team responsible for executing the strategic and tactical direction for our Mobile marketing efforts focused on multiple performance marketing channels across both paid and organic, driving maximum revenue at optimal KPIs.

Role and Responsibilities:

• Oversee Google Performance Max / Shopping Ads (PLA), Paid Social, Mobile App, Content Marketing, Display, and other paid media campaigns focused on generating MX eCommerce revenue against strict ROAS and traffic goals.
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions, including overseeing/managing asset trafficking, reporting, and other operational needs.
• Accurately project traffic, revenue, spend & other metrics by Product Category for channels.
• Collaborate with the Big Data team for data & reporting needs, including:
  • Ensuring data hygiene and driving thought leadership on marketing data architecture;
  • Creating standardized data dashboards for internal and agency visibility;
  • Evangelizing for self-serve data capabilities to enable daily optimization insights and monitoring.
• Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.
• Partner with engineering to manage, optimize, and troubleshoot our Product Feed for optimal use as well as tagging needs.
• Oversee budgets by channel by category, including working with respective Finance teams to forecast & process budgets, Purchase Orders, and ATBs appropriately.
• Collaborate with Category Managers to prioritize business objectives, offers, and launches across Product Categories.
• Partner with LOB Marketing teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize S.com objectives.
• Work closely with Digital Merchandising, Creative Services, and UX teams to optimize landing page conversion. 
• Develop monthly and/or quarterly performance recaps.
• Generate ad hoc campaign recaps for cross-functional and executive consumption.
• Continuously test new creative, offers, ad formats, landing pages within existing programs.
• Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.
• Oversee SEO

Continuously measure traffic, CVR and revenue output from Natural Search. Collaborate with engineering and technical teams to ensure the channel is technically optimized for maximum traffic and revenue output long-term while reacting to short-term business changes, informing page, URL and technical web changes for favorable SEO. Deliver ad hoc POVs as requested across SEA teams to