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Humana’s Marketing organization is seeking an experience Marketing Campaign Manager to join the Acquisition Email Marketing team working remote anywhere in the US. To drive new member acquisition, Humana is leveraging a highly skilled team to generate engagement and sales across marketing technology platforms. This team designs, develops, and executes prospect marketing journeys through Salesforce Marketing Cloud (SFMC), aiming to enroll prospects in a Humana Medicare plan. We are looking for an acquisition-focused digital marketing professional with expertise in SFMC. The ideal candidate will have a strong background in targeted e-mail and SMS communications and be well-versed in current channel trends and best practices.

As the Senior Marketing Campaign Manager, you will work with a diverse team of marketing and technical experts in an agile environment to build strategies based on consumer insights and segmentation. You will create and execute strategic digital marketing campaigns across e-mail, SMS, and web channels, working with our SFMC team to design effective journeys. You will also be responsible for submitting all creative for legal and compliance review, ensuring all content meets regulatory requirements before launch. Additionally, you will collaborate with our internal creative team to develop engaging e-mail and SMS content that drives consumer enrollment as well as set up testing and seek optimization opportunities based on campaign performance metrics.

Key Role Functions

• Collaborate with digital marketing stakeholders, segment team, and Product Owner to build comprehensive marketing strategy documentation for each initiative 

• Serve as the E-mail and SMS Subject Matter Expert on a customer acquisition- focused journey team, providing insights and best practices for digital prospect experiences 

• Submit all creative for legal and compliance review, ensuring timely approval and adherence to all requirements 

• Participate in agile ceremonies (stand-ups, sprint planning, story completion, PI Planning, retrospectives, etc.) to efficiently manage end-to-end journey launches 

• Champion an acquisition-focused mindset to support business goals and sales objectives 

• Work directly with the Product Owner and Data team to provide weekly performance metrics to business partners

Use your skills to make an impact
 

Required Qualifications

• Bachelor's Degree  

• 5+ years in digital marketing with a focus on E-mail and SMS 

• Demonstrated knowledge of marketing platforms and their capabilities such as: Unica, Adobe Campaign, Acoustic, SFMC, etc. 

• Proven ability to work with cross-functional teams 

• Experience leveraging SFMC for prospect e-mail journeys 

• Background in acquisition-focused marketing 

• Strategic thinker with strong analytic and problem-solving skills 

• Excellent written and verbal communication skills 

• Team player with a hands-on approach 

• Passion for enhancing the consumer experience 

• This role is a nationwide remote role, but must be able to accommodate EST time zone

Preferred Qualifications

• SFMC Email Specialist Certification

• Experience working in an Agile framework 

• Experience working in a highly regulated industry 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in