Paid Social Media Manager I

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We are seeking a Paid Social Media Manager I with extensive hands‑on experience managing paid campaigns across major social platforms, including Meta, TikTok, Pinterest, Snapchat, and Reddit. The ideal candidate brings strong analytical capabilities and is proficient with tools such as Adobe Analytics and Tableau, with a deep understanding of marketing attribution, measurement methodologies, and advanced social analytics. Experience within leading advertising or digital agencies—or brands with in‑house paid social capabilities—is highly preferred, and hands‑on‑keyboard execution experience is a strong plus. This role requires exceptional strategic thinking and the ability to align paid social initiatives with broader marketing and business objectives. Candidates should have proven success managing large media budgets and driving results in regulated industries, ideally financial services. Strong project management skills are essential, along with the ability to manage multiple initiatives simultaneously. The right candidate will also stay ahead of industry trends, platform updates, and emerging technologies, while demonstrating strong interpersonal skills and the ability to collaborate across teams and influence key stakeholders.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.

Relocation assistance is not available for this position.

What you'll do:

• Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
• Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders to understand the parameters for developing media strategies.
• Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures media plans are implemented correctly and in a timely manner.
• Assists in the management of budget plans.
• Serves as a resource to team members on matters of a routine nature.
• Applies foundational knowledge of social and digital marketing principles.
• Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
• Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, Word, Excel and PowerPoint.
• Proficient knowledge on impact of social marketing to an omni-channel experience.

What sets you apart:

• Extensive experience with paid social platforms (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit) and analytics tools (e.g., Adobe Analytics, Tableau).
• Strong understanding of marketing attribution, measurement methodologies, and advanced analytics for social media.
• Paid Social experience within premier advertising/digital agencies or brands with in-house paid social capabilities. Hands on keyboard experience a plus.
• Exceptional strategic thinking and the ability to align social media