Senior Newsletter Editor, CNN
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
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Your New Role…
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
The senior newsletter editor is responsible for daily editing and long-term planning and strategic development of a new flagship evening newsletter. Additionally, the senior editor will partner with a variety of coverage leaders from around the newsroom to develop and execute newsletter strategies that align with their content strategies. This role will also work with newsletter team leadership to set strategies and initiatives that support the goals of the larger Audience organization.
Your Role Accountabilities…
· Edit a new daily evening flagship that delves deeper into the day’s most important or compelling news, with a conversational yet journalistically rigorous approach that upholds CNN’s editorial standards.
· Work with newsletter writer and team leadership to set and execute strategic goals for the newsletter that align with the audience organization’s mission.
· Partner with assigned coverage teams from around the CNN and own their newsletter portfolios: Evaluating and optimizing performance of existing newsletters; ensuring adherence to best practices; proactively identifying opportunities for experiments and tests; and actively suggesting new ideas for concepts, content, and form. Establish regular touchpoints with assigned coverage leaders to review performance and trends.
· Work with news and audience leaders to identify new topics/audience segments to target with newsletters.
· Work with team leadership to set strategic goals that align with the audience team mission and take the lead on identifying and executing tactics that support them.
· Shepard launches of new newsletters, working with product, analytics, marketing, legal, design, distribution operations, and off-platform.
· Collaborate with colleagues on other Audience teams that partner with the same newsroom groups (Off-Platform, Audience Development) to share knowledge on trends and performance.
· Write, edit, produce, and send newsletters as needed.
· Regularly pitch new ideas for newsletter products to team leadership.
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