eCommerce Manager, Growth & Optimization

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.  Within FMIC’s eCommerce team, we’re redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We’re seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You’ll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.

Essential Functions

Analytics & Insights

•     Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
•     Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
•     Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
•     Define success metrics for key initiatives and track post-launch impact to prove ROI.
•     Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
•     Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.

Conversion Rate Optimization

•     Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
•     Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
•     Conduct funnel and abandonment analysis to identify friction points and growth opportunities.

Strategic Influence & Business Case Development

•     Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
•     Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
•     Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.

Qualifications

•     Bachelor’s degree or equivalent experience.
•     7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
•     Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
•     Hands-on experience running A/B and multivariate testing programs end-to-end.
•     Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
•     Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
•     Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
•     Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
•     Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental,