Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders)

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Job Description

About the role:

Join Takeda as an Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders) where you will be responsible for helping to develop the HCP engagement strategy and pull through marketing materials to prepare for a best-in-class launch. The Associate Director will partner with the broader team to develop and execute strategic marketing plans including professional engagement for congresses; KOL/thought leader engagement, advisory board planning and congress content development. The Assoc Director will also be responsible for developing and executing on the HCP discussion content/program by leveraging data and insights to inform the decision-making processes to ensuring our strategies are rooted in the deep understanding of HCP’s needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.

How you will contribute:

• Act as day-to-day lead in the implementation of all KOL/thought leader strategy and marketing, partnering with multiple internal stakeholders and external agencies

• Partner with brand team to help develop unbranded creative campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities

• Create strategically-aligned engagement plans and tactics ensuring successful execution to help Takeda better serve patients; these include:

  • HCP fee-for-service plan and pull through to gain insights that would inform brand strategies and tactics, including advisory boards, speaker programs, steering committee, consulting, etc.

  • P2P strategy, platform, messaging, and resource development

  • Speaker bureau planning and management in adherence to all policies and content development that is approved for use via internal review team.

  • National and regional congress plans, including booth design/strategy, symposia/product theater content, KOL engagements and meeting and booth staffing

  • Identify and develop appropriate strategies for regional marketing needs

• Partner closely with Insights & Analytics to distill insights, validate business opportunities, inform segmentation, channel mix preferences, and targeting of HCPs

• Identify critical design elements for initiatives designed to inspire desired Health Care Provided (HCP) behavior change

• Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability

• Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets

• Collaborate closely with HCP Marketing peers to realize marketing synergies across brand

• Partner with Consumer Marketing peers and other relevant functions to improve the journey for patients

• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT

 Minimum Requirements/Qualifications:

• Bachelor’s degree

• 8+ years experience with increasing responsibilities in sales, marketing or related function

• 4+ years of dedicated experience engaging with HCPs

• Experience developing engagement plans for thought leaders /