Principal - Ads Strategy, Prime Video

1. Drive inputs within Prime Video across teams &amp; enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting &amp; why Advertisers should partner with us<br/>2. Influence &amp; guide Pricing and Packaging on Prime Video Ads as the Supply side owner &amp; influence monetization growth via support to Amazon Ads team<br/>3. Partner with Ads team to meet strategic advertisers , media agencies where needed, as the voice / representative of Prime Video<br/>4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers<br/>5. Lead initiatives on defining our targeting capabilities , measurement and reporting practices, CX policies and tenets on Ads<br/>6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis .<br/>7. Provide thought leadership to drive the annual planning process for Ads monetization<br/><br/><br/>Key job responsibilities<br/>1. Drive inputs within PV across teams &amp; enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting &amp; why Advertisers should partner with us<br/>2. Influence &amp; guide Pricing and Packaging on PV Ads as the Supply side owner &amp; influence monetization growth via support to Amazon Ads team<br/>3. Partner with Ads team to meet strategic advertisers , media agencies where needed, as the voice / representative of Prime Video<br/>4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers<br/>5. Lead initiatives on defining our targeting capabilities , measurement and reporting practices, CX policies and tenets on Ads<br/>6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis .<br/>7. Provide thought leadership to drive the annual planning process for Ads monetization<h3>Basic Qualifications</h3><br/><ul><li>10+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience driving direction and alignment with cross-functional teams</li><li>Experience communicating results to stakeholders</li><li>Experience guiding creative input, development and execution from concept to completion</li><li>MBA from a reputed institution with 10+ years’ experience with last 3-4 years in senior leadership position in a relevant Ad-strategy / advertising led function.</li><li>Highly Analytical, Problem Solving &amp; someone who is comfortable with ambiguity</li><li>A proven track record of building a new business , strategic acumen with a high Bias for Action and Think Big attitude</li><li>Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance</li></ul><br/><h3>Preferred Qualifications</h3><ul><li>Digital advertising experience managing large clients</li><li>Experience at building teams, ideally with a focus that includes sales and go-to-market strategy</li><li>Experience in doing similar role across TV or OTT player</li></ul>