Senior Account Director

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing partnering brands with the people, places and platforms that shape popular culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.    The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.    The Senior Account Director will manage across multiple mid-sized pop culture accounts inclusive of creative content development, account management and activation. The role requires a strong account lead who can deliver innovative thinking, author smart decks, troubleshoot client and team issues, and support the financial aspects of the accounts, including team utilization and client procurement management.
Candidates must have a passion for pop-culture and its infusion into the consumer brand ecosphere and have a strong background in social/digital marketing.  

RESPONSIBILITIES:

• Create and maintain strong client relationships across the brand and with partner agencies. 
• Work alongside leads of the specialty practices (Influencer/Talent, Strategy, Branded Content, Entertainment, Sports and Experiential) to bring best-in-class thinking to every client assignment. 
• Develop and contribute to innovative thinking for each client/brand while infusing UEG’s marketplace POD delivering award-worthy programs and high-quality execution/management.  
• Be a proactive voice during inter-agency meetings by representing UEG and leading all UEG-owned workstreams alongside client paid, PR and digital agencies  
• Oversight of the account’s financials alongside the team Business Manager including pricing, staffing (planning and utilization), SOW development and client procurement process.  
• Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches, ideation and overall quality/health of the business.  

QUALIFICATIONS:

• At least 6+ years of experience relevant to the role and industry with strong work examples and references demonstrating an exemplary account lead who can maintain positive client relationships, deliver strategic council, and successfully troubleshoots client and internal issues.  
• A deep knowledge of the social/digital space as well as influencer marketing including but not limited to influencer/talent search and acquisition, content development and management of social platform ins and outs.  
• A keen understanding of financial and operational performance of multiple sizable accounts to ensure quality work, deadline and budget adherence.  
• Superior written and verbal communications skills along with the proven ability to consistently make sound judgments and effectively motivate and manage teams.   
• Strong collaborator with the ability to bring out the best in agency talent to produce great work for clients.  
• Passion for pop-culture/insights and trends