Senior Campaign Manager - DACH

<p><strong>About Us:</strong></p><p>Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.</p><p>As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for Cognism. Our company values are at the core of everything we do!</p><p><strong>At Cognism;</strong></p><p> We are Nice!</p><p> We’re Collaborative. We’re in this together!</p><p> We’re Solution-Focused. For every problem, we’ve got a solution!</p><p> We’re Understanding.</p><p> We Celebrate Individual Contributors.</p><p>We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!</p><p>For more information on Cognism’s intuitive sales intelligence platform, powered by world-class data, compliance and targeting, please visit <a href="http://www.cognism.com" rel="nofollow noreferrer noopener">www.cognism.com</a></p><p><strong>The Role;</strong></p><p>As we embark on an exciting new phase of our growth journey in the DACH market, this is a great opportunity for an exceptional candidate with experience in B2B marketing, who enjoys the challenge of a fast-paced environment, to join our incredible marketing team.</p><p>The ideal candidate will be:</p><p> Passionate - about delivering top-level integrated marketing campaigns to grow our presence in the DACH market</p><p> Curious and Creative – Cognism only just started to expand into the German speaking region, giving us lots of opportunities to test new ideas and learn.</p><p> Analytical - Cognism’s marketing team thrives on data. You’ll be confident in tracking metrics, producing reports, gaining insights and using them to improve your work.</p><p> Organised - Cognism is a fast-paced and demanding business. You’ll need to be good at managing your time, working to deadlines and seeing projects through from ideation to completion.</p><p> Collaborative and inclusive - Cognism’s marketing team is a diverse, close-knit and supportive group of people. We prize good team players who are passionate about learning, sharing their knowledge and working alongside others.</p><p><br/></p><p><strong>Key Responsibilities;</strong></p><p>· Demand Generation: assist in the planning, implementation, and measurement of multi-channel demand generation campaigns to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.</p><p>· Strategy, and Project Management: work directly with the full marketing team, leading execution of our programs, campaigns and key tactics.</p><p>· Data Analysis and Reporting: analyse performance data and report on results, including campaign results, data stories and spend recommendations. Inform strategy based on findings.</p><p>· Revenue Accountability: be accountable to REVENUE results, not leads.</p><p>· Knowing our customers best - taking a customer first mindset to improve onsite journeys, working closely with product marketing to test and review our core messaging.</p><p>· Innovation - not afraid to think outside the box – comfortable with ideation and experimentation to take our campaigns to the next level.</p><p>· Manage our dedicated DACH Sales Podcast, including identifying suitable speakers, collaborating with the hosts on the agenda, recording and post-editing</p><p>· Crafting engaging and compelling copy for our ads and landing pages, targeting senior marketing and sales leaders.</p><p>· Working closely with the regional SDR and sales team to ensure the smooth running of campaigns</p><p>· A demand generation creation wizard. You understand how to optimise for maximum audience consumption and how to run multiple programs and tactics that stack to create demand over time.</p><p><strong>Requirements</strong></p><p>· Experience in a similar marketing role with clear evidence of impact (Ideally to be within a Technology or SaaS organisation)</p><p>· Native German speak and fluent in English</p><p>· A self starter who thrives in a fast paced environment, ready to bring new ideas to the table</p><p>· Experience running multiple campaigns in tandem, from concept to delivery</p><p>· Experienced running awareness/engagement focused campaigns on LinkedIn</p><p>· Experienced working on demand generation tactics that create demand</p><p>· Comfortable in using tools such as Hubspot, Salesforce, Pardot and Google Analytics.</p><p>· An analytical mindset - comfortable in working with numbers and data, setting performance metrics and tracking them.</p><p><strong>Benefits</strong></p><ul> <li>30 days holiday allowance, plus all the usual public holidays. </li> <li>A day off for your birthday! </li> <li>Monthly W