Senior Manager, Lifecycle Marketing

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

We are looking for a customer-first Senior Lifecycle Marketing Manager to lead the outbound communication strategy across the customer journey. This role will own the project management and briefing strategy for email and sms outbound communications content, managing audiences communications editorial calendar and supporting acquisition, engagement, and upgrade initiatives.

You’ll develop and execute a global brand content strategy that includes evergreen, seasonal, and campaign-based messaging across multiple audiences. In partnership with the other members of the Lifecycle Marketing team, Brand, Design, and Digital Product, you’ll drive acquisition, engagement and monetization through testing, content optimization, and performance tracking.

This role reports to the Director of Lifecycle and MarTech and requires expertise in lifecycle marketing, omnichannel campaigns, testing frameworks, email foundations, and quarterly/annual editorial communication planning.

Key Responsibilities

• Leading the lifecycle marketing content and communication strategy to optimize our cross-audiences batch and blast editorial program for emails and sms by partnering with brand marketing, creative performance, design, analytics, product, and engineering teams.
• Contributing to optimizing lifecycle journey strategies within the CRM platform by sharing best practices and recommendations to enhance targeting and personalization, aligning with the broader communication goals. You'll also own the final QA of all communications for your projects.
• Translating customer insights and research findings into strategic messaging that informs the capability roadmap for lifecycle marketing, spanning acquisition, retention, and monetization, through a data-driven communication strategy.
• Liaising with teams and leadership about Lifecycle Marketing projects timelines, benefits and objectives. Bringing best practices for optimizing the Lifecycle program performance.

Key Qualifications

• You have 7+ years of experience in outbound communications strategy for emails and sms potentially in a subscription environment or beauty company, with brand or product marketing experience specifically in lifecycle marketing omnichannel communications and programs. Testing and experimentation skills for sharing results and pre-briefing strategic frameworks based on learnings and warnings.
• Strong project management skills with the ability to lead team sprint planning, prioritize, pivot and analyze a wide range of initiatives in a fast-paced environment with great organizational and interpersonal skills and the ability to disseminate ideas and findings to varying groups/levels of stakeholders.
• Email coding experience using HTML, CSS, JSON, ESPs (Iterable is a plus), template scripting as Liquid or Handlebars to unlock personalization, excellent communication skills, attention to detail, and a results-driven mentality are also required. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity.

Perks & Benefits

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

• A competitive and flexible PTO policy
• Competitive compensation package 
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site