Director of Merchandising

<h3><strong>About the Role:</strong></h3> <p>We are seeking a highly strategic and collaborative Director of Merchandising to lead category strategy from concept through go-to-market execution. This role will play a critical role in shaping the product assortment, identifying whitespace opportunities, and building commercially successful product strategies across a growing multi-category business.&nbsp;</p> <p>The ideal candidate has deep expertise in assortment strategy within a fast-growing, multi-channel DTC brand and possesses a strong balance of analytical rigor, consumer intuition, and cross-functional leadership. This role requires a highly proactive and entrepreneurial mindset, with the ability to influence senior leadership, build alignment across teams, and operate effectively in a dynamic growth environment.</p> <h3><strong>Core Responsibilities</strong></h3> <p><strong>Category Strategy &amp; Assortment Planning</strong></p> <ul> <li>Partner with the Head of Product &amp; Merchandising to define the assortment strategy across multiple product categories, identifying opportunities for growth, innovation, and building customer LTV.</li> <li>Build and maintain line plans that support balanced assortments across key classifications, price points, and customer segments.</li> </ul> <p><strong>Product Creation &amp; Commercialization</strong></p> <ul> <li>Partner closely with Design and Product Development to ideate and develop new product opportunities, tied directly to assortment strategy and strategic growth plans.</li> <li>Collaborate with Sourcing / Product Development to align product strategies with production capabilities and timeline requirements.</li> <li>Establish retail pricing strategies and margin architecture across new product initiatives.</li> <li>Ensure all product specifications, merchandising details, and assortment data are accurately created and maintained within systems and development tools.</li> <li>Keep a finger on the cultural pulse and competitive landscape. Translate trends and white space opportunities with a Lola lens rather than chasing or copying them.</li> </ul> <p><strong>Business Planning &amp; Opportunity Sizing</strong></p> <ul> <li>Partner with Finance and Planning to evaluate and size new product opportunities and growth initiatives.</li> <li>Utilize sales data, customer insights, and market trends to inform assortment decisions and investment priorities.</li> <li>Develop category hindsight and forward-looking recommendations to optimize productivity and inventory efficiency.</li> </ul> <p><strong>Go-to-Market Leadership</strong></p> <ul> <li>Partner wi