Business Account Manager IV

As a Business Account Manager IV, you’ll lead strategic growth across complex regional and national customers—owning the plan, shaping the strategy, and delivering results that matter. This role is ideal for a commercially savvy leader who blends customer partnership, analytics, and cross‑functional influence.

1. Act as the primary strategic partner to regional client leadership, delivering consistent experiences and strong business outcomes
2. Develop and execute customer‑specific growth strategies aligned with retailer and manufacturer priorities and VP/MD strategic intent
3. Own annual and quarterly business planning, guiding Customer Managers to optimize execution
4. Lead the Business Planning process, partnering with Insights, Planning, and Channel teams to improve performance across key metrics
5. Analyze promotions, trade spend, forecasts vs. actuals, and volume trends to drive smarter decisions
6. Manage base volume forecasts, item distribution, promotional strategy, and innovation execution
7. Enable and coach Customer Managers, measuring effectiveness and elevating performance
8. Align with Region Broker Managers to identify opportunities, mitigate risks, and strengthen execution
9. Translate category, brand, consumer/shopper, channel, and retail insights into actionable plans
10. Leverage Nielsen and syndicated data to inform strategic and tactical trade decisions
11. Ensure strong trade fund management, transparency, and ROI focus
12. Conduct pre‑ and post‑event analysis and ad‑hoc financial assessments
13. Set customer‑level distribution and merchandising targets with insight‑driven activation plans
14. Participate in key customer sales calls as a strategic partner
15. Build and deliver content for CROSSVIEW Business Reviews
16. Ensure all client plans are accurately built and maintained in CROSSVIEW and trade planning systems

What You Bring

• Bachelor’s degree from a four‑year university
• 3-7+ years of progressive experience in sales or marketing, with proven success managing highly complex regional and/or national chain customers
• Strong leadership presence with the ability to influence, align, and lead through others without direct authority
• Highly developed relationship‑building, networking, and stakeholder management skills
• Demonstrated strength in sales strategy, business planning, and strategic thinking
• Ability to prioritize competing demands, manage ambiguity, and consistently deliver on commitments
• Hands‑on experience working with Nielsen and other syndicated data sources to drive insights and decisions
• Strong analytical mindset with comfort in financial analysis, forecasting, and performance measurement
• Proficiency in Excel and PowerPoint, with the ability to translate data into compelling business stories
• Experience leading or overseeing Trade Specialists or similar roles preferred
• Comfortable working across office and field environments, with the ability to travel 30% as business needs require
• English required; bilingual skills a plus based on business needs

 

Physical Demand

• Stationary position - Consistently
• Move, Traverse - Occasionally
• Bend - Consistently
• Stoop - Occasionally
• Climbing - Rarely
• Lifting If yes, what is the maximum amount of weight:  15 lbs.   
• Pushing If yes, that is the maximum amount of weight: 15 lbs.
• Listening - Consistently
• Carrying - Occasionally

 

#DiscoverYourPath

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. 
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recog