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Event Sales Manager

HEINEKEN
United Statesfull_timeVerifiedPosted 30 May 2025

About the role

 

Title: Event Sales Manager

 

Location: Miami, Florida

 

JOB DESCRIPTION

The Event Sales Manager is a dynamic position working with external clients and internal operations staff and management. This position is responsible for generating event revenue through corporate or private events for companies or individuals.  They play a key role in the success of an event-focused business. Negotiating with clients, tracking the event sales pipeline & revenue, networking, and delivering event budget objectives are all tasks that the event manager will be responsible for.

All events booked should be beer & Mixologia centric, promote brand &image, and increase client loyalty through enhanced experiences.

 

DUTIES

Duties/Responsibilities:

An Event Manager duties and responsibilities center around selling, contracting and successfully planning the execution of an event, prior to handoff to the tap room GM and Chef. This role requires the ability to communicate well with customers and staff paying careful attention to details.  Event Managers assume many duties before and during the hosting of an event, including meeting with clients to assess and conceptualize needs and desires for a variety of events, selling the venue, including client walk throughs of the space, food and beverage and experiences, making all arrangements necessary to execute the client’s vision, addressing any issues during and post event, maintaining internal standards, partnerships with vendors and coordinating with internal staff closely to plan the set-up, execution, and cleanup of events.

 

  • Recommending an events budget, and managing within approved plans
  • Building and maintaining customer relationships
  • Managing the sales pipeline on TripleSeat
  • Negotiating contracts
  • Identifying and targeting potential clients
  • Assisting in creating and maintaining operational standards
  • Conducting data analysis to identify trends and propose revenue-generating initiatives, including events pricing
  • Gathering information about the client’s objectives, budget and preferences
  • Listening attentively to customer requests and keeping records of these requests
  • Planning the event from beginning to end according to the needs, target audience, and goals 
  • Assisting with concrete suggestions to improve the event's success
  • Providing advice about menus, decor and entertainment
  • Ensuring all the operations are harmonized by creating a schedule of activities for staff to follow during events
  • Overseeing all components of the event prior to the day of the event, ensuring that the event runs successfully and stepping up to fix any issues that may arise

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Company

HEINEKEN

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