Director of Digital Investment

Company Description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the media agency for Hulu, Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing.

Job Description

The Director, Digital Investment is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital, with a focus on connected devices. This role will manage several Negotiators and report into the Vice President of Strategy & Investment.

Responsibilities:

• Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
• Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
• Establish best practices and guide strategic buyers to execute best in class campaigns
• Attend all client media briefings and actively contribute to the development of digital strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
• Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
• Oversee supervising, training and skill development of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Oversee weekly reporting and pacing reports; Guide Post Campaign Analyses with clear recommendations for future campaign optimizations
• Oversee partner invoices and media reconciliations; ensure accurate and timely vendor payment
• Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
• Maintain an in-depth knowledge of the client business and competitive streaming landscape

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 8-10 years of experience in a digital capacity via agency setting  
• 2+ years management experience in digital investment
• Experience buying and planning for digital, particularly CTV
• Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
• Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
• Strong experience with the billing and reconciliation process
• Proven ability to foster strong cross-functional teamwork, driving results across an organization
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation, written and verbal communication skills
• Must be a self-starter who works well in a fast-paced, team-oriented environment

Additional Information

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.