Sr. Marketing Analyst

Title of role: Sr. Marketing Analyst
Location: New York or Boston; Hybrid (2 days in the office required) 
Approved Salary Range: 100k- 115k

About the Role: 

Rue Gilt Groupe is seeking a digitally-led marketing professional to join its entrepreneurial, analytical marketing team and lead initiatives to drive top-line growth via New Member and Non-Buyer Customer Relationship management. As part of this role, you will help develop strategy, inform the product experience, own multi-channel marketing campaigns & execute tests against key areas of the business.

This position works cross-functionally with Marketing, Technology, Product, Creative, and Merchandising teams, as well as key external partners to drive measurable and meaningful business results. Our team is highly collaborative, innovative and fast-paced; and the ideal candidate is curious, adaptable, and energized by a dynamic environment.

Key Responsibilities:

• Collaborate with Marketing leaders and cross-functional stakeholders to develop the roadmap/test plan to drive New Member registration, improve New Member onboarding and activation, and build Non-Buyer engagement
• Build and evolve our New Member and Non-Buyer knowledge base by developing actionable customer insights and KPIs in close collaboration with Analytics, while owning key performance metrics
• Analyze business data to uncover meaningful insights and recommend strategic initiatives that improve business performance, customer engagement, and drive incremental value.
• Own and lead cross-functional partnerships (Technology/Merchandising/Growth Marketing) to develop effective campaigns for New Members and Non-Buyers across a full breadth of marketing channels (both promotional and non-promotional)
• Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the Rue Gilt Groupe business.
• Own the creation and delivery of department and business level presentations. 

Experience and Background Needed:

The Ideal candidate for this position would be described as a working professional who has a strong analytics background; comfortable leveraging data to make recommendations and decisions; comfortable telling compelling stories using Excel, PowerPoint and Tableau.

In order to collaborate effectively across all departments, this candidate must also have the ability to adapt to changing priorities and to deliver results in a fast-paced environment, as well as having the strong ability to influence peers and senior-level business partners, to drive change and innovation through the organization.

 Lastly, the right candidate for this position will have a fun, energetic and collaborative personality with a self-starter approach to work!

Education

• Bachelor’s degree is required

Years of experience

• 2+ years of developing growth strategies through direct marketing initiatives, with an ongoing style of out-the-box thinking. Prior Product or Technology Knowledge is a plus.

Technical skills

• Excel
• PowerPoint
• Tableau

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What We Offer:

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount state