Lead, SMC Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. Snapchat is a camera and messaging app that connects people to their friends and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it’s always the fastest way to share a moment!
 

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns. 

The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. 

What you’ll do:

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights

• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs

• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative

• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys

• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising

• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience

• Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Knowledge, Skills & Abilities:

• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results

• Understanding of what type of education resonates for different audiences

• Experience leading internal creative design and web development teams

• High comfort with data driven decision making and ability to translate data into actionable content recommendations

• Ability to consistently uplevel content, while keeping in mind business goals

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