Retail Brand Manager

Company Description

Part of Dentsu International, Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. 
 
Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands. 

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in Dentsu International’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative. 

Filter, a Dentsu Creative agency, helps the world's leading brands define, develop, and deliver people-based marketing, experience and product solutions. As an in-house solutions partner, we embed our world-class expertise right inside our client’s organization, building and managing in-house agencies and embedded teams that can quickly flex and scale as needs change.  

Job Description

In Your Role, You Are (Accountable for):

• Proactively partnering to capture and apply consumer first, data driven retail insights.
• Developing and executing retail strategies by providing and applying territory insights into the briefing process, to enhance the overall planning and execution of retail experiences.
• Partnering with Brand, Retail Concepts and Design teams in the development of briefs for store concepts to deliver against the strategic vision and defined seasonal KPI’s.
• Partnering with Product Presentation, Brand and Stores Marketing teams to develop, drive and execute an inspiring and integrated in-store member first journey.
• Drive distinction in the marketplace by translating marketing campaigns and product launches for different consumer mindsets based on authentic category, brand and cultural moments, across product storytelling, innovation and experience.
• Lead and develop a world class team with a focus on unleashing creativity and maximizing human potential.

Qualifications

Education & Experience

• Bachelor’s degree in business, marketing or related field
• Minimum 5 years’ experience in retail, retail brand, brand marketing or comparable
• Additional 2 years’ experience in lieu of degree
• Confident knowledge of consumer culture
• Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
• Strong people skills, diplomacy and collaborative spirit
• Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed
• Strong verbal and written communication skills including meeting facilitation skills and the confidence to give presentations
• Cross-functional integrated marketing experience, strong background in retail marketing
• Experience in program management
• Ability to clearly articulate goals and objectives
• Ability to understand challenges or underlying concerns, share ideas and develop effective responses or elevate to higher management

Additional Information

Additional Information

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless. 

We are united by four signature strengths: 

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.  

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.  

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our