Sales Channel Manager

About Us:

BW Converting Solutions is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.

 

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

 

Job Description:

We're seeking a dynamic Sales Channel Manager to develop and manage our dealer and agent network across Central and South America. This is a strategic role for someone who thrives on building relationships, driving growth in international markets, and traveling extensively to support our partners.

As our Sales Channel Manager, you'll be the face of our organization throughout the region, working directly with dealers, agents, and end customers to expand our market presence and deliver exceptional results. You'll combine strategic thinking with hands-on engagement to build a high-performing channel network. The Sales Channel Manager will reside in the United States & be able to travel extensively throughout the Americas.

What You'll Do

Channel Development & Management

• Build, manage, and support a network of dealers and agents across Central and South America

• Develop strategic plans to expand market reach and improve channel performance

• Provide training, support, and performance feedback to partners

• Identify and recruit new channel partners to strengthen regional coverage

Customer Engagement & Sales Support

• Meet directly with customers to understand needs and present solutions

• Support partners in developing and closing sales opportunities

• Deliver customer-centric solutions that drive satisfaction and loyalty

• Represent the company at trade shows and industry events throughout the region

Market Intelligence & Strategy

• Analyze market trends and competitor activity to identify opportunities

• Collaborate with internal teams to drive revenue growth and customer satisfaction

• Provide feedback to product and operations teams based on customer and market insights

• Develop and execute go-to-market strategies tailored to regional needs

Travel & Relationship Building

• Travel internationally 50%–60% of the time to visit partners and attend trade shows

• Build and maintain strong, trust-based relationships with channel partners

• Conduct regular business reviews with key partners to track performance and identify growth opportunities

What We're Looking For

Education & Experience

• Bachelor's degree in Business, International Relations, or related field preferred

• Minimum of 3–5 years experience managing channel partners, dealers, or agents

• Experience in industrial equipment, converting technologies, or manufacturing sectors is a plus

Knowledge, Skills & Abilities

• Fluent in Spanish and English (spoken and written) – this is essential

• Strong interpersonal and communication skills with ability to influence and persuade

• Ability to work independently and cross-functionally across different time zones and cultures

• Proficiency in Microsoft Office and CRM systems

• Willingness and ability to travel internationally 50%–60% of the time

• Valid passport and ability to travel throughout Central and South America

Why Join Us?

• Lead channel development across an entire region with significant growth potential

• Make a direct impact on international market expansion and revenue growth

• Work with diverse cultures and build meaningful relationships across Central and South America

• Dynamic role combining strategy, relationship management, and hands-on engagement

• Competitive compensation and benefits package