Manager, Digital Marketing (Hip-Hop and R&B)

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

 

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

 

Manager, Digital Marketing (Hip-Hop and R&B)

Los Angeles

 

Your Mission

Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic Los Angeles based Hip-Hop and R&B team is seeking a Manager of Digital Marketing to join our ranks. You will lead best-in-class marketing initiatives for A-level and developing Hip Hop and R&B artists, owning the full scope of strategy development and execution across campaigns, data, and audience engagement.

 

Reporting directly to the VP, we're looking for a passionate digital marketer who is a hip-hop and R&B superfan, living at the forefront of this culture and already connected to leading platforms, creators, and networks in this space. We want someone who can conduct campaigns across every key platform and tool. Your fluency with trends and viral content will be crucial, helping to unlock and amplify an artist’s digital footprint for unparalleled campaign performance. You’ll also serve as an expert voice to artists and managers, using data and creativity to drive clear impact.

 

 

What You'll Be Doing

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Conceptualize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) with a focus on artist brand building and audience resonance.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

 

 

What You Bring

• You have experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• You have a clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships, with a tangible impact on driving campaigns forward.
• You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment on a global stage.
• You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences. You’re interested in what’s new and next, and how to use that to drive positive fan experience.
• You are practical and organized, familiar with music industry tools for analyti