Director of Digital Marketing & Operations

Join the dynamic journey at Vynca, where we're passionate about transforming care for individuals with complex needs.

We’re more than just a team; we're a close-knit community. Our shared commitment to caring for each other and those we serve is what sets us apart. Guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity, we forge paths of success together. Join us in this transformative movement where you can contribute to making a profound difference every day.

At Vynca, our mission is to provide comprehensive care for more quality days at home. 

About the job

We are seeking a Director of Digital Marketing & Operations to lead our digital marketing strategy and marketing operations efforts. This role is critical in driving awareness, engagement, and conversion across payer, provider, and patient audiences. The ideal candidate will be both strategic and hands-on, with expertise in digital marketing, automation, and performance optimization.

Key Responsibilities

Digital Strategy & Demand Generation

• Develop and execute multi-channel B2B digital campaigns to drive payer and provider engagement, acquisition, and retention.
• Implement patient acquisition efforts, including inbound, paid media, SEO/SEM, and content syndication.
• Optimize website strategy and performance, ensuring strong conversion paths for lead generation.
• Manage email marketing and nurture programs to engage key stakeholders throughout the acquisition journey.

Marketing Operations & Automation

• Lead the implementation and management of HubSpot for marketing automation, CRM integration, lead scoring, segmentation, and lifecycle management.
• Develop scalable workflows, email nurture campaigns, and automation rules to improve engagement and conversion.
• Manage lead attribution models and data hygiene, ensuring seamless integration between HubSpot and other marketing/sales systems.
• Establish marketing operations best practices, including governance, reporting, and compliance
• Provide training and enablement to marketing and sales teams on HubSpot functionalities and best practices.

Analytics & Performance Optimization

• Establish KPIs and build dashboards to track campaign performance, pipeline contribution, and marketing ROI.
• Conduct A/B testing and performance analysis across digital campaigns to improve conversion rates and engagement.
• Implement data-driven decision-making to optimize marketing spend and efficiency.
• Partner with sales and leadership to ensure marketing efforts align with revenue goals and business objectives.

Content &am