Senior Regional Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

We're looking for a passionate and driven Regional Marketing Manager to join our dynamic North America team! Our team is responsible for driving business growth by generating pipeline through the execution of targeted demand generation activities, acting as the primary interface between marketing and sales. We work closely with our field sales, solution consulting, revenue operations and partner teams to align our marketing strategies with sales priorities. Our collaborative approach ensures that we create and implement effective, full-funnel marketing plans that directly contribute to achieving pipeline and revenue goals for the business.

About the Role

As a Senior Regional Marketing Manager, you will be a key marketing partner supporting our US Medium Enterprise Sales Team. This is a strategic role that requires a deep understanding of the business landscape and strong collaboration skills. You will be responsible for orchestrating cross-functional marketing programs to meet pipeline and revenue targets for the region. The ideal candidate is a proactive and results-oriented professional who can effectively communicate plans, analyze performance, and drive measurable outcomes. This role is a trusted advisor to sales, a primary point-of-contact for all marketing-related matters, and a champion for achieving business goals.

Key Responsibilities:

• Sales Alignment & Strategy: Ensure cross-functional alignment with sales to prioritize and implement marketing programs that meet business goals and revenue targets. Serve as a key driver for innovation, collaboration, and outcome-oriented marketing solutions.

• Integrated Marketing Plans (IMPs): Collaborate with the GTM (Go-to-Market) Program Manager and extended marketing teams to develop and execute full-funnel brand-to-demand marketing strategies.

• Pipeline Management: Leverage data to optimize in-market programs, monitor and analyze pipeline needs, and adjust plans as necessary to generate new pipeline and support pipeline maturation.

• Trusted Marketing SME for Sales Stakeholders: Act as the primary point-of-contact between Sales & Marketing, representing Marketing in all sales/marketing interlocks (i.e. Quaterly Business Reviews, Demand Boards, informal sales meetings), and sharing sales feedback across marketing.

• Performance Tracking & Budget Management: Set measurable goals, track progress, manage the budget, and optimize the return on investment (ROI) for marketing programs.

About You

Basic Qualifications:

• 7+ years of professional B2B Marketing experience required.
• 7+ years of experience in the development and execution of fully integrated marketing campaigns.
• Extensive experience with marketing tools including Salesforce, Marketo, Tableau, Workfront, Smartsheets, Google Suite, or Microsoft Suite.
• A consistent track record working successfully cross-functional environments to achieve results.
• Evaluate program and campaign effectiveness, ongoing results, and present findings to key team members.
• Leverage data and insights to creat