Specialist, Performance Media, Always On

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.​

Job Description

We are looking for a dynamic, data-driven, best-in-class performance media talent to join the Peacock team as the Specialist of Always On. This is a critical role within the Growth Marketing Team, specifically the Performance Media pod.

As the Performance Media Specialist – Always On, you will help plan and execute digital marketing campaigns for Peacock’s portfolio of content. This includes but is not limited to: NBCUniversal’s portfolio of branded content (USA, Syfy, E!, Bravo, NBC, etc.), Movies, Live Sports & Events (WWE, Premier League, Superbowl, etc), Acquired Content (Yellowstone, Hallmark, That ‘70’s Show, etc.) and more with the goal of optimizing media to drive efficient subscriber acquisitions at scale and build excitement/demand for Peacock content.

Day-to-Day Responsibilities:

• You will support performance marketing strategy for Peacock core content working with the library content team to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Work with cross-functional teams to strategize and execute marketing campaigns for core content, focused on Paid Social, Paid Search, IAP & OTT media, Programmatic, and Affiliates.
• Work closely with the performance media agency and in-house channel teams to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition.
• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock’s first party and third party to inform decisions while staying true to the Peacock brand.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Peacock subscribers determined by lifetime value.
• Help manage the performance marketing budget and expenses working closely with Senior Manager, Performance Marketing.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

Qualifications

• Bachelor’s degree
• 2+ years direct marketing experience preferred, minimum of 1+ years required.
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop/